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editorial<br />

3030 W. Salt Creek Lane, Suite 201<br />

Arlington Heights, IL 60005-5025<br />

847.391.1000 • Fax: 847.390.0408<br />

STAFF<br />

EDITORIAL DIRECTOR<br />

David Barista<br />

847.954.7929; dbarista@sgcmail.com<br />

EXECUTIVE EDITOR<br />

Robert Cassidy<br />

847.391.1040; rcassidy@sgcmail.com<br />

SENIOR EDITOR<br />

John Caulfield<br />

732.257.6319; jcaulfield@sgcmail.com<br />

ASSOCIATE EDITORS<br />

Michael Chamernik; mchamernik@sgcmail.com<br />

David Malone; dmalone@sgcmail.com<br />

CONTRIBUTING EDITORS<br />

Susan Bady, Peter Fabris, Mike Plotnick, Adam<br />

Sullivan, C.C. Sullivan<br />

DESIGNER<br />

Cathy LePenske<br />

WEB DESIGNER<br />

Agnes Smolen<br />

EDITORIAL ADVISORS<br />

David P. Callan, PE, CEM, LEED AP, HBDP<br />

Senior Vice President, McGuire Engineers, Inc.<br />

Patrick E. Duke<br />

Senior Vice President, CBRE Healthcare<br />

Carolyn Ferguson, FSMPS, CPSM<br />

President, WinMore Marketing Advisors<br />

Josh Flowers, AIA, LEED AP BD+C<br />

General Counsel, Hnedak Bobo Group<br />

Emily Grandstaff-Rice, AIA, LEED AP BD+C<br />

Senior Associate, Arrowstreet Inc.<br />

Arlen Solochek, FAIA<br />

Associate Vice Chancellor, Maricopa County CCD<br />

Philip Tobey, FAIA, FACHA<br />

Senior Vice President, SmithGroupJJR<br />

Peter Weingarten, AIA, LEED AP<br />

Director of the Architectural Practice, Gensler<br />

GROUP DIRECTOR - PRINCIPAL<br />

Tony Mancini<br />

610.688.5553; tmancini@sgcmail.com<br />

EVENTS MANAGER<br />

Judy Brociek<br />

847.954.7943; jbrociek@sgcmail.com<br />

DIRECTOR OF AUDIENCE DEVELOPMENT<br />

Doug Riemer<br />

For list rental information, contact Geffrey Gardner at<br />

845.201.5331; geffrey.gardner@reachmarketing.com<br />

CREATIVE SERVICES ASSISTANT MANAGER<br />

Holly Dryden<br />

MARKETING DIRECTOR<br />

Michael Porcaro<br />

SUBSCRIPTION INQUIRIES<br />

Circulation Department<br />

<strong>Building</strong> <strong>Design</strong>+<strong>Construction</strong><br />

3030 W. Salt Creek Lane, Suite 201<br />

Arlington Heights, IL 60005-5025<br />

CORPORATE<br />

Chairman Emeritus (1922-2003)<br />

H.S. Gillette<br />

Chairperson<br />

K.A. Gillette<br />

President/CEO<br />

E.S. Gillette<br />

Senior Vice Presidents<br />

Ann O’Neill, Rick Schwer<br />

Senior Vice President/CFO<br />

David Shreiner<br />

Vice President of Custom Media & Creative Services<br />

Diane Vojcanin<br />

For advertising contacts, see page 86.<br />

is the nation’s grand tech boom<br />

REALLY AN INNOVATION FUNK?<br />

In a world with self-driving cars, holographic gaming,<br />

drone-delivered pizza, AI computers, hoverboards<br />

(ones that actually hover), 24/7 connectivity to every<br />

corner of the world, heck, even one-hour grocery<br />

deliveries, it’s diffi cult to comprehend the thought that<br />

we’re in a downcycle of technological achievement.<br />

The stuff of science fi ction truly has become<br />

reality: we’re wearing watches that allow<br />

us to make video calls; we’re running<br />

our businesses and lives from robust, handheld<br />

computers; we’re using deep data and connectivity<br />

to reinvent business models; we’re powering<br />

our homes, offi ces, and cars with wind, solar,<br />

geothermal, and battery sources; we’re programming<br />

robots to clean our houses, assemble our<br />

products, construct our buildings, even cook<br />

our food; we’re conducting advanced surgical<br />

procedures remotely, and in a fraction of the time.<br />

The list goes on and on.<br />

But is all this stuff—the gadgets, the apps,<br />

the micro-computers, the entertainment and<br />

media—actually enriching the nation’s standard<br />

of living? Is it igniting the economy to benefi t<br />

the greater good? Does it make us happier and<br />

more fulfi lled as a nation?<br />

By and large, no, argues American economist<br />

and Northwestern University social sciences<br />

professor Robert J. Gordon, in his new book,<br />

“The Rise and Fall of American Growth: The U.S.<br />

Standard of Living Since the Civil War” (http://<br />

amzn.to/1qOPVr2).<br />

Gordon asserts that, despite popular belief,<br />

the country is not in a great age of technological<br />

and digital innovation. Actually, it’s quite the<br />

contrary—we’re in the midst of a tech innovation<br />

downturn, at least when compared to the last<br />

great innovation era: 1870 to 1970.<br />

During that time, writes Gordon, medical<br />

breakthroughs raised the average life expectancy<br />

from 45 to 72; transportation advanced from<br />

horse and buggy to car to plane (to spaceship!);<br />

communication progressed from paper to radio<br />

to television (email was invented two years later,<br />

in 1972). Homeownership skyrocketed (especially<br />

after WWII), and houses featured modern<br />

luxuries like electric lighting, indoor plumbing,<br />

and home appliances.<br />

Gordon contends that the century-long period<br />

following the Civil War is unlike anything we are<br />

ever going to see again. He posits that some<br />

inventions are more important than others, and<br />

that the post-Civil War era just happened to<br />

produce a multitude of game changers across<br />

nearly every major industry. The light bulb, internal-combustion<br />

engine, mason jar, condensed<br />

milk, refrigerator, elevator, anesthetics, X-ray,<br />

antibiotics, antiseptic surgery, waterworks, assembly<br />

line (and the 40-hour work week)—add<br />

them up and then consider your iPhone. Not so<br />

impressive, is it?<br />

In his recent review of Gordon’s book, BD+C<br />

Associate Editor David Malone suggests that<br />

Gordon’s modern tech slowdown could actually<br />

be the calm before the storm. The apps,<br />

the data, the gadgets, the evermore-powerful<br />

computers, the infi nitely connected world, the<br />

nanosciences—they’re in their infancy. The<br />

world’s brightest minds (human and synthetic;<br />

think IBM’s Watson) need time to invent, solve,<br />

ideate, collaborate, innovate, improve, perfect.<br />

I don’t know about you, but I choose to<br />

believe that we’re on the cusp of the next great<br />

era of innovation. The question remains: Will the<br />

results improve or diminish our quality of life?<br />

David Barista, Editorial Director<br />

dbarista@sgcmail.com<br />

www.BDCuniversity.com BUILDING DESIGN+CONSTRUCTION MAY 2016 9

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