100% Positive Material Identification

From the Wire (continued)
ALCOA’S FUTURE VALUE-ADD COMPANY TO BE NAMED “ARCONIC”
Brand reflects iconic heritage, continued commitment to industry-shaping innovation
NEW YORK--(BUSINESS WIRE)--Lightweight
metals leader Alcoa (NYSE: AA) today unveiled
the name, logo and tagline of its future
Value-Add company: “Arconic. Innovation,
Engineered.” The future Upstream company will
operate under the Alcoa name. The Company’s
separation into two, independent, publicly-traded
companies in the second half of 2016 remains on
track.
The “Arconic” brand represents the future Value-
Add company’s iconic heritage and continued
commitment to industry-shaping innovation:
The “A” echoes Arconic’s proud Alcoa heritage;
“Arc” represents the arc of progress and the continued pursuit
of advancement for customers, employees, shareholders and
communities; and
“-conic” speaks to the company’s history of creating iconic products
and its constant focus on the next breakthrough innovation.
The tagline, “Innovation, Engineered,” communicates the
company’s mission – to invent, develop and deliver products and
solutions for high performance customers and industries through
precision engineering and advanced manufacturing.
The logo is a two-dimensional icon that the eye sees as a threedimensional
projection, symbolizing Arconic’s ambition and ability
to make what is often deemed impossible real. Its silhouette pays
homage to the Alcoa mark, while the color represents the company’s
vibrant, dynamic culture.
“The ‘Arconic’ brand fuses our extraordinary heritage with our
highly promising future,” said Alcoa Chairman and Chief Executive
Officer Klaus Kleinfeld. “It echoes our 127-year history of invention
– and reinvention. Our logo depicts the realm of possibility brought
to life. It reflects our vision of limitless innovation solving complex
engineering challenges, to transform the way we fly, drive, build,
package and power. And it represents the ingenuity of our people,
who are dedicated to inventing, developing, and delivering highquality,
innovative products and solutions that contribute to our
customers’ success and create shareholder value.”
The Company also unveiled a fresh iteration of the Alcoa mark
for the Upstream company. With the symbol removed from
its enclosure, this new logo represents a transformed and agile
Upstream company characterized by out-of-the-box thinking. Its
bold, geometric capital “A,” with the sharp apex, signifies an upward
trajectory and constant pursuit of stronger performance. Finally,
the new Alcoa logo will remain “Alcoa blue,” reflecting the strong
foundation upon which the company is built.
“The new Alcoa mark represents a transformed and agile Upstream
company: resilient against market down-swings and poised to
capitalize on upswings,” said Kleinfeld. “And so, with today’s
announcements, we move closer to launching
two leading-edge companies, each ready to define
and seize the future.”
Both Arconic and Alcoa will be domiciled in
the United States and listed on the New York
Stock Exchange, Arconic as ARNC and Alcoa as
AA. Both will be industry-leading, FORTUNE
500 companies. The Upstream Company will
comprise the five business units that today
make up Global Primary Products: Bauxite,
Alumina, Aluminum, Cast Products and Energy.
Arconic will include the three business segments
that today comprise Alcoa’s Value Add portfolio: Global Rolled
Products, Engineered Products and Solutions, and Transportation
and Construction Solutions.
Additional resources: Please visit www.alcoa.com/arconic and
www.alcoa.com/alcoabrand for more information and videos.
About Alcoa
A global leader in lightweight metals technology, engineering and
manufacturing, Alcoa innovates multi-material solutions that
advance our world. Our technologies enhance transportation,
from automotive and commercial transport to air and space travel,
and improve industrial and consumer electronics products. We
enable smart buildings, sustainable food and beverage packaging,
high-performance defense vehicles across air, land and sea, deeper
oil and gas drilling and more efficient power generation. We
pioneered the aluminum industry over 125 years ago, and today,
our approximately 60,000 people in 30 countries deliver value-add
products made of titanium, nickel and aluminum, and produce
best-in-class bauxite, alumina and primary aluminum products.
For more information, visit www.alcoa.com, follow @Alcoa on
Twitter at www.twitter.com/Alcoa and follow us on Facebook at
www.facebook.com/Alcoa.
Forward Looking Statements
This communication contains statements that relate to future events
and expectations and as such constitute forward-looking statements
within the meaning of the Private Securities Litigation Reform Act
of 1995. Forward-looking statements include those containing such
words as “anticipates,” “believes,” “could,” “estimates,” “expects,”
“forecasts,” “intends,” “may,” “outlook,” “plans,” “projects,” “seeks,”
“sees,” “should,” “targets,” “will,” “would,” or other words of
similar meaning. All statements that reflect Alcoa’s expectations,
assumptions or projections about the future other than statements
of historical fact are forward-looking statements, including, without
limitation, statements regarding the separation transaction; the
future performance of the Value-Add and Upstream companies if
the separation is completed; the expected benefits of the separation;
projections of improved profitability, enhanced shareholder
value, competitive position, market share, growth opportunities,
revenues, cash flow or other financial items of the companies; the
80 TITANIUMTODAY