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1<br />
A<br />
Responsive World<br />
1.1: How It All Began<br />
In 2012, Google released a comprehensive report on the emerging <strong>us</strong>e of multiple devices. This report<br />
states that 90% of our daily media interactions are screen based, <strong>with</strong> our time online primarily spread<br />
between four devices—television, desktop PCs/laptops, tablets and finally smartphones.<br />
5
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