Total Licensing

TOTAL LICENSING
Italy
Mondo TV’s Dream Factory never
stops entertaining families
and kids from all over the world
thanks to the high quality
entertainment content
which the company
continues to produce.
Starting from their domestic
market, Mondo
TV is working alongside
RAI Fiction on the brand
new TV series Treasure
Island which comprises
26 x 26’ episodes in CGI
Full HD. This is based on R.
L. Stevenson’s famous book and,
in a more up to date way, tells the
story of Jim Hawkins and his incredible
adventures looking for treasure.
The subject of pirates is always very
topical and appealing to children. This
is a classic tale, mainly male oriented,
which has huge potential in terms of
both a toy line and a licensing and
merchandising roll-out. The series will
be ready to hit markets from Fall 2016
HD with a further 26 brand new episodes
currently in production. The series
launched in Fall 2015 in Italy airing
on Cartoonito and has 7/7 broadcasting.
The first season was also distributed
worldwide with a great success
covering more than 30 countries including
Boing in France, Canal Panda
in Portugal, Gulli in Russia, RTM in Malaysia
with additional coverage in Thailand,
Taiwan, VTV Vietnam and many
more. By the end of 2016 Sissi will
make her debut in China. As a result of
the 52 total episodes that will shortly
be available, Mondo TV will be able to
create a long lasting licensing program
which has already successfully begun
with Italian and European licensees
onboard. Sissi is now becoming
a worldwide phenomenon and
Mondo TV is supporting the
brand with a large amount of
marketing activities, press releases,
events and promos.
Moving towards Asia, two years
and will debut on air
in Italy as the World
Premiere. At the same
time Mondo’s licensing
and merchandising
division will start to
create an integrated
licensing program. International
sales activities
will follow.
A further important
project for the company
is the development
of the second
season of Sissi, The
Young Empress.
The series currently
comprises 26 x 26’
episodes in 2D Full
ago saw Mondo TV and Aurora World
Corp finalise a new partnership. Two
major TV projects are currently under
production.
The first is Yoohoo & Friends (52
x 13’ episodes in full HD CGI). This
is based on the plush line created by
Aurora who have sold more than 35
million units since the launch in 2007.
The series features rare or endangered
animals around the world that
deliver a green message in line with
global trends on conservation of the
natural world and surrounding habitats.
The educational concept behind
the high entertainment factor of the
brand teaches important values such
as friendship, adventure, exploration
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