Total Licensing

tomers.
m 2
science.
market!”
more.
ship with their corporate parents
Nine Entertainment and Fairfax Media.”
TLA 51
TLA 24
99
22
Regular Features
Comment........................................................................ 6
Global News.................................................................. 8
Legally Speaking.........................................................126
he LIMA Column.......................................................128
What’s On..................................................................130
26 Total Licensing Australia
Global
Real World Marketing in a Digital Age................... 20
MIPTV Preview and Licensed Animation............... 26
The World of Licensed Publishing........................... 30
Empowering Girls.....................................................120
What Brands can do for the Gaming World......122
Europe
Profile: Komixx Entertainment................................. 17
Licensing at the London Book Fair......................... 34
Licensing in Italy market update.............................. 99
Bologna Licensing Trade Fair preveiw...................104
Mondo’s Dream Factory.........................................106
Somewhere over the Rainbow..............................108
Toy Fair Reviews:
London.................................................................110
Nuremberg.........................................................111
La Belle France - an update....................................114
Kazachok - Paris in the Springtime!......................117
North America
Review of Kidscreen 2016........................................ 22
I’m Forever Blowing Bubbles!................................... 24
Toy Fair Review - New York...................................112
Starts on page 35 (TLA 1)
Around
TOTAL LICENSING AUSTRALIA
a number of Lego licensed products For fu l details on the 2016
such as the Lego Minecraft - The First Australian Toy Ho by and
Night and the Lego Disney Prince s Licensing Fair visit
Elsa’s Ice Castle (Frozen).
www.austoy.com.au or for
Other licensed winners included the further information, contact
Thomas Play & Store Wooden Train the fair office
and the Shopkins Scoops Ice-Cream Toyfair@austoy.com.au
Truck Playset.
or +61 3 9320 2600.
Staying on the theme of licensing and
the LIMA Licensing event wi l also be
hel during the Fair and in 2016 this
As it does each year, The ATA’s Toy, A number of events are scheduled wi l be run on Monday 21st March.
Hobby and Licensing Fair wi l run during the Fair including the Gala Dinner.
This is definitely a highlight on the brings together th experts in the in-
Always proving popular, the morning
over four days, kicking o f this year on
Saturday 19th March at Melbourne’s Industry calendar celebrating the dynamic
industry and the achievements Whether a retailer or exhibitor, the
dustry to discu s a l things licensing.
world cla s Convention and Exhibition
Centre. Being the only one of it has made. The night wi l include a 3 Toy Fair is the important o casion in
its kind in Australia, the fair provides course meal, Australian iconic entertainment
and the announcement of and internationa ly.
the industry calendar both nationa ly
the perfect platform for over 200 distributors,
wholesalers, inventors and the 2016 Product of the Year Awards
importers to display their product to – for the first time to include the Licensing
Property Awards.
the major and independent buyers of
the industry.
Always a fun-fi led event, the Dinner
With over 5,000 visitors expected provide some time out from the bustling
trade floor while celebrating the
from Australi and a l over the world
the fair is the opportunity to increase a complishments of the industry.
industry presence, generate sales Licensed products always feature
leads and m et new and existing cus-
heavily - last year’s winners included
the Sing Along Elsa (Frozen) as we l as
Show Facts and Figures at a glance
5,000
buyers and visitors Media exposure worth
200exhibitors
A tendees from
Europe, UK, USA and 16500
Asia Pacific of products
The only fair of its kind
in Australia
TOYS
Craft & activity, games,
outdoor, educational, do ls,
activities, construction,
ride-ons, water and pool,
electronic, action figures,
plush, puppets
Networking and
Profe sional events
HOBBIES
Model cars, model
railways, co lectibles,
mode ling,
remote control
$400k
TOYS
Mi lions of
A range of brand
licensing launches
NURSERY ITEMS
Baby furniture, nursery
furniture, nursery decor
items, art for nursery wa ls,
baby bedding, baby safety
equipment, nursery linen
March 2016
TLA 51
NEWS TOTAL LICENSING AUSTRALIA
I F*CKING LOVE SCIENCE APPOINTS
NEW AGENT
Untapped Agency has been appointed
the Australi and New Zealand licensing
agency for the global science blogging
brand I F*cking Love Science.
“We are very fortunate to work with
ILF Science to fulfil the consumer demand
for IFSL Science products and
promotions,” commented Celia Murray,
Director of Licensing and a Trademarks
A torney at Untapped Agency,
IFLScience was launched as a Facebook
blog page in 2012 by Elise Andrew,
who not only had a pa sion for
science but also a desire to make science
a ce sible to everyone by stripping
away the jargon and making it
educational, engaging and entertaining.
In just 3 years the i reverent and o f-
beat tone-of-voice has helped turn
IFLScience into a global phenomenon
Australia News................................................TLA 4
Merchantwise
Twentieth Century Fox update...............TLA 6
50 Years of Playschool.............................TLA 10
Bing and Blinky Bill...................................TLA 12
Shopkins.....................................................TLA 14
Sony Pictures.............................................TLA 16
King Features Syndicate..........................TLA 16
Video Gaming and Music Legends.......TLA 18
Corporate Icons.......................................TLA 19
Merchantwise Digital...............................TLA 19
The Fusion Agency
Fusion latest..............................................TLA 20
Yo-kai Watch.............................................TLA 22
Trolls from DreamWorks......................TLA 24
Fusion takes on Miffy...............................TLA 26
Exciting Year for Clangers......................TLA 28
The Wiggles Celebrate 25 Years................TLA 30
Delivering the Haven Factor.......................TLA 34
The Relaunch of Teletubbies.......................TLA 36
Entertainment One Expands Offering......TLA 38
Showtime at Jasnor.......................................TLA 42
Winning moves from Winning Moves!.....TLA 44
Nickelodeon - Everywhere kids are.........TLA 46
Australian Toy, Hobby & Licensing Fair
It’s Showtime!............................................TLA 51
Show Floor Plan.......................................TLA 52
Exhibitor lists............................................TLA 54
What’s on Show this year......................TLA 56
TLA 4
and has ama sed a global fo lowing of
more than 120mi lion people, which
proves that Elise was on to something.
Facebook has over 23mi lion fans
and the website www.iflscience.com
reaches a ma sive 50mi lion unique
visitors per month worldwide with
the USA, UK and Australia being the
bi gest markets.
The online store www.Ilovesciencestore.com
shares a similar su ce s
story and has grown into a multi-million
do lar busine s. 2015 was the first
time it entered the world of licensing
with Big Bang at Brand Licensing Europe
2015 in London.
With the UK recently tied up with
Global Merchandising Services, IFLScience
is delighted to announce their
exclusive licensing agent Untapped
Agency for the Australia and New
Zealand markets. The focus is on creating
local products and a consumer
programme leveraging on the love
that Australian consumers have with
CBS BRING
SHOWTIME TO
AUSTRALIA
Michele Kuprewicz, Merchandise Manager
at IFLScience said, “Back in 2013
we held one of our first events in Sydney
which sold ou to capacity within
20 minutes, so we know Australia is
going to be a very important market
for us. To have Untapped Agency representing
us is very exciting! We can’t
wait to get products out there in the
CBS has entered a broadcast agreement
with Stan, a joint venture between
Nine Entertainment and Fairfax
Media, to bring Showtime to the
Australian market.
The agreement with Stan wi l bring
future Showtime series and programming
to the Australian streaming
service. Stan wi l also be provided
with an exclusive license to
the Showtime brand and trademark,
making it the official home of the
network in Australia.
CBS’ deal in Australi also expands
beyond Showtime. Stan wi l also
feature CBS shows including every
episode of Star Trek, Madam Secretary,
Under the Dome, Limitle s and
NEW REGIONAL DIRECTOR FOR DISCOVERY
Felicia Tuan has joined Discovery
Consumer Products as regional
director for Asia-Pacific.
In her new role, Tuan wi l develop
and oversee the licensing
busine s for Discovery
Communications’ portfoli of
television properties acro s
“The growth of SVOD services internationa
ly has created a huge demand
for premium content globa ly,”
says Armando Nunez, president &
CEO of CBS Global Distribution
Group. “Showtime’s prestigious
brand and growing portfolio of programming
align perfectly with this
marketplace. We’re excited to expand
the international footprint of
Showtime in a big way in Australia
with Stan, and build on ou relation-
the region with brands including
Discovery Expedition, Discovery
Kids and Animal Planet. She joins Discovery from
Co linson Latitude Agency where she served as e-commerce
regional sales director. Prior to that, Felicia served
in director roles at Partnership Marketing Agency, Mediacorp,
MTV Asia, MTV Networks
and Bear and Stearns
Company.
“Felicia has a proven track record
of more than 15 years as
a su ce sful sales profe sional
and manager with comprehensive
marketing ski ls,” says
Nicolas Bonard, senior vice
president, Discovery Global
Enterprises, to whom Tuan wi l report. “In this rapidly expanding
market, we are confident that Felicia wi l bring
new insight and strategy to the team as we continue to
grow our busine s acro s Asia-Pacific.”
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