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day, when she becomes the youngest<br />
contestant ever to win a two-year<br />
scholarship to the Milan Fashion Academy.<br />
There she meets Bianca, a selfproclaimed<br />
Italian ‘princess’ and these<br />
very different girls become friends<br />
based on their shared passion for music<br />
and fashion.<br />
Bianca has what Maggie lacks - a sense<br />
of organisation. In fact Bianca Lussi is<br />
Maggie’s exact opposite. She has order,<br />
control and perfection. She also has<br />
preppy style and snob chic, which is no<br />
surprise when you realise that she was<br />
born and raised in one of Italy’s most<br />
wealthy provinces, Lake Como. She’s<br />
the queen of her household and loves<br />
being the centre of attention. Bianca<br />
grew up having everything… and nothing.<br />
This is her problem. It’s the reason<br />
why today Bianca has no dreams. She<br />
only loves one thing: music. But she<br />
won’t admit this to herself, because<br />
music is banned from her house.<br />
Maggie & Bianca: Fashion Friends<br />
promises to delight audiences around<br />
the world with a tale of two cultures<br />
coming together. There’s also a fantastic<br />
supporting cast of friends, enemies,<br />
acquaintances, teachers and eccentrics,<br />
played by a talented team of actors<br />
who bring further drama, humour<br />
and excitement to this show.<br />
And there are two other key players<br />
in this exciting new series. The Milan<br />
Fashion Academy is one of them. It’s<br />
the school in which the passion for<br />
TOTAL LICENSING<br />
fashion unites distant cultures,<br />
diverse ideas and<br />
students from all around<br />
the world, but also a<br />
place where the students<br />
work hard, take tests and<br />
try to succeed in order<br />
to stay on at the school<br />
and achieve their dreams.<br />
But sometimes they just<br />
want to cut loose and<br />
express themselves. And<br />
that’s where the other<br />
key player is involved.<br />
Music - the passion of<br />
both Maggie & Bianca -<br />
takes centre stage right<br />
from the start. The two<br />
friends both always hang<br />
out at the Milky Way,<br />
the coolest bar with live<br />
music on campus. But when the bar<br />
is threatened with closure Maggie and<br />
Bianca decide to save the Milky Way<br />
by forming a music band with their<br />
friends and playing a special concert.<br />
The band is called MoodBoard and<br />
the preparations for the concert, the<br />
auditions, the mistakes, the joys, the<br />
betrayals and the defeats that lead up<br />
to the big night will play an important<br />
part in the series. It’s the story of the<br />
birth of a band, with all of its ups and<br />
downs. Every day will bring quarrels,<br />
peacemaking, stolen kisses and solemn<br />
promises - until the night of the big<br />
concert!<br />
Launching in late August 2016, and<br />
with a target audience of tweens aged<br />
9-14 and kids aged 6-11, Maggie & Bianca<br />
Fashion Friends is ready to rock<br />
the world of millions of young viewers<br />
with music and fashion, comedy and<br />
drama. It’s also building a strong licensing<br />
base with a number of key licensees<br />
already signed up, led by Simba as<br />
the pan-European master toy licensee.<br />
Many more licensees are expected to<br />
join in the coming months.<br />
The show is filmed at Italy’s famous<br />
Cinecittà studios in a theatre completely<br />
dedicated to Maggie & Bianca<br />
Fashion Friends.<br />
Filming of the first season has just finished.<br />
It ends with a big surprise, which<br />
we won’t reveal here. But with series<br />
two already in production it won’t be<br />
the only surprise, we’re sure!<br />
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