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NEWS Entertainment One (eOne) in the UK has announced a partnership with Cancer Research UK Kids & Teens which will see families encouraged to join Ben and Holly from its preschool TV property, Ben & Holly’s Little Kingdom, for a new fundraising campaign this spring and summer. Nurseries, preschools and primary schools across the UK can sign up to Ben & Holly’s Little Explorer Challenge to raise money that will help fund research into kinder treatments and cures for children’s cancers. The campaign will run from April to July 2016 and all participants will be provided with a free Ben & Holly’s Little Explorer branded pack of fundraising challenges including a Little Kingdom Treasure Hunt, Gaston’s Games, Magical Dress Up and an Elf and Fairy party. The pack will also include lots of ideas and materials to help make organising and fundraising simple, as well as certificates for completing the challenges. eOne will be supporting the initiative across its digital and social channels, including the brand’s Facebook page which has almost 35k followers. Rebecca Harvey, Head of Marketing TOTAL LICENSING ENTERTAINMENT ONE PARTNERS WITH CANCER RESEARCH at Entertainment One Family said, “We’re delighted that Ben & Holly’s Little Kingdom will inspire children to help fundraise for Cancer Research Kids & Teens. We have worked closely with the charity to produce an activity pack that’s full of great ideas that will encourage children to explore the outdoors, get creative and most importantly raise valuable funds for this worthy cause.” Claire Rowney, Director of Cancer Research UK Kids & Teens said: “We’re thrilled to be partnering with Ben & Holly’s Little Kingdom, and are excited to launch the Little Explorer Challenge. Back in the 1970s, more than a third of children with cancer survived their disease beyond ten years. Today, that is around three quarters and our work has been at the heart of this. But we can’t stop there - our ambition is to double the amount we spend on children’s cancer research over the next five to ten years to help save more lives. Ben and Holly’s support will help us carry out more research to help find better and kinder treatments for children with cancer.” START LICENSING TO REPRESENT RACHAEL HALE IN THE UK Start Licensing has been appointed by Dissero Brands to represent the Rachael Hale brand. The brand comprises 2,500 distinctive and original photographs featuring dogs, cats, farm animals and exotics with universal appeal. It captures magical moments that delight and connect with all ages regardless of language or culture. Currently, the Rachael Hale brand has a base of 130 licensees from over 50 countries. Start Licensing are taking over the UK market of Rachael Hale from Richard Horton who has successfully managed it for a number of years but is now retiring. Richard leaves the brand in a strong position with licensees that include WPL for greeting cards, Danilo for calendars, Igloo Books for publishing, Noveltex for bedding, Funky Pigeon for personalised products, and Pyramid for posters. AUSTRALIAN AGENT FOR HALO Australasian licensing agent Merchantwise has been appointed by Microsoft and 343 Industries to develop new licensing initiatives for Halo, the global sci-fi franchise based on the popular video game series. The Halo franchise is an awardwinning collection that has generated over $5 billion in worldwide sales to date, and has transcended video games and grown into a global entertainment phenomenon. The recent launch of Halo 5: Guardians in Oct 2015 was the biggest Halo launch to-date generating more than $400 million in sales in the first week. Globally, the franchise now boasts over 50 licensed partners shipping in excess of 500 products annually. Successful consumer products programs have been established across toys (global partner Mattel), collectibles, home entertainment, apparel and accessories, publishing and consumer promotions. Merchantwise is now seeking to further develop the Halo franchise in Australia and New Zealand by partnering with local licensees to develop a variety of category extensions. 16
TOTAL LICENSING NEWS Profile: Komixx Entertainment Ltd Andrew Cole-Bulgin, Joint CEO and Head of Film & TV, tells Total Licensing about the company’s activities. “Komixx Entertainment is an exciting and vibrant children and family entertainment company, and very much a product of our previous careers (me in advertising, Edward Glauser our joint CEO and Head of Strategy & Technology, in structured finance and Richard Randolph Head of Production, in production). We set out to build a company that would make entertaining programming/shows, which would be loved and enjoyed by families all over the world for many years to come. When we started life in 2007 as an Independent IP Owner/Creator/Producer, we knew that we needed to put creativity at the forefront and centre of everything we do, but we also needed to be smart and essentially make ourselves more attractive to equity investors, which as it turned out, was a stroke of luck for us due to the collapse of the banking Industry in 2009, which meant debt financing was no longer a viable option. So every piece of IP we create or option goes through a multi-level development process; covering everything from pre-school research and children’s viewing habits, to which devices they use to access material. We also look into how children interact with the show’s main characters, along with researching the parents and even grandparents spending power. We recognised very early on that in our business, licensing was becoming an increasingly important and difficult area to be successful in, so much so, that the chances of our shows becoming a product range required a great deal of investment and risk from toy companies and retailers alike… so, again we decided to invest in an area that would help reduce this risk and make our product a more attractive investment. We are now working with one of the top Universities in the UK on global trend data platform analysis. This covers everything from fashion, technology, design, fine art and musical theatre. All of these areas influence the look and feel of the licensing products we see on our shelves today, tomorrow and in the future. If we can help our licensing partners by making our product that bit more appealing, and ultimately worth a parent or grandparent spending money on it, then its shelf life with retailers will be a success. In 2009 we started making our first show ‘Toby’s Travelling Circus,’ which launched in the UK on Channel 5’s Milkshake on 15th September 2012. So far, Toby has been a huge success, especially in terms of audience delivery. The recent 2015 Barb figures reveal the program reached 60% of the total UK population of girls aged 4-6 and 49.8% of the total UK population of boys aged 4-6. It has also sold to over 30 territories across the world. Initially we consciously held off from licensing because we wanted Toby to have a good two years or more on television to ensure that its audience fell in love with the show and the main characters. We felt that building an empathy with the brand would be critical to its licensing success and having had its first outing at BLE this year, we weren’t wrong. Things are looking good for Toby. Even though we are in the business of alchemy perhaps a little bit of risk mitigation will go a long way to ensuring Toby and many of our other shows are successful.” 17
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