Total Licensing
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TOTAL LICENSING<br />
NEWS<br />
NEW COMPANY<br />
CREATED BY<br />
AL KAHN<br />
Alfred Kahn, founder of 4Kids Entertainment<br />
Inc, and Jillian Crane, a<br />
writer, actress, and producer, have<br />
formed CraneKahn, an international<br />
children’s entertainment and<br />
licensing company that will focus on<br />
products and experiences.<br />
As part of their licensing and marketing<br />
strategy to bring new forms<br />
of entertainment to children living<br />
through the digital revolution,<br />
CraneKahn has hired Kerry Novick,<br />
as senior vice president, global sales<br />
and acquisitions. Novick spent the<br />
past 20 years in global program<br />
distribution, representing Sesame<br />
Workshop and other top children’s<br />
series and brands in the world.<br />
Kahn has been responsible for<br />
many of the biggest hits in licensing,<br />
including Cabbage Patch Kids, Pokémon,<br />
Teenage Mutant Ninja Turtles,<br />
and Yu-Gi-Oh!<br />
CHUPA CHUPS PARTNERS WITH<br />
UNILEVER FOR ICE CREAMS<br />
Confectionery manufacturer Perfetti Van Melle has partnered with Unilever<br />
to develop a range of individually wrapped ice creams under its Chupa Chups<br />
lollipop brand.<br />
The products, including Chupa Chups Calippo Shots in cherry-banana and<br />
cola-lemon flavor combinations, will launch in out-of-home distribution channels<br />
across Western Europe this Spring, and will leverage the brand’s unique<br />
heritage with fans across the world.<br />
Marta Ballesteros, senior brand manager, licensing for Chupa Chups, said,<br />
“Chupa Chups as a brand has an incredibly loyal<br />
following with many consumers having fond memories<br />
of enjoying our lollipops over the course of<br />
many years. Our distinct visual identity and range<br />
of exciting flavours translate perfectly well into ice<br />
cream and we are thrilled to be working with such<br />
an expert partner as Unilever on extending our<br />
reach into the frozen novelty category.”<br />
The agreement was brokered by Perfetti Van<br />
Melle’s brand extension agency, Beanstalk whose<br />
Europe and Asia-Pacific managing director Lisa<br />
Reiner said, “We are delighted to welcome such<br />
a significant player as Unilever to the Chupa Chups licensing program. Their<br />
extensive experience and leading position in the frozen novelty space, as well<br />
as their approach to responsible nutrition, make them an ideal partner to<br />
translate Chupa Chups’ distinguishable brand equities and flavours into the<br />
ice cream category.”<br />
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