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Total Licensing

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TOTAL LICENSING AUSTRALIA<br />

Brent: Life On The Road.<br />

Directed, written by and starring Ricky<br />

Gervais, the film sees a documentary<br />

crew catching up with Brent – former<br />

star of hit series The Office and now<br />

working as a travelling salesman - as<br />

he chases his dream of rock stardom<br />

by self-financing a UK tour with his<br />

band, “Foregone Conclusion”.<br />

As previously announced eOne handles<br />

international sales on the film and<br />

is also directly distributing the film in<br />

the UK, Australia, New Zealand, Canada,<br />

Spain and Benelux. Co-produced<br />

by eOne and BBC Films, David Brent:<br />

Life On The Road is due to be released<br />

in Australian cinemas on 25th August<br />

2016. The licensor will be looking to<br />

sign partners across apparel and accessories,<br />

home and giftware, stationery,<br />

greetings and novelty toys whilst<br />

utilising the fully integrated marketing<br />

support for the film’s release.<br />

Since first airing in 2001 and introducing<br />

David Brent to the world, Gervais’<br />

The Office went on to become one<br />

of the most successful British TV comedies<br />

of all time and the first British<br />

comedy ever to win a Golden Globe<br />

Award.<br />

The show was re-made in 9 countries<br />

and broadcast in 90 countries around<br />

the world. With over 3.9 million DVDs<br />

sold in the UK, The Office is both a<br />

critical and commercial success and in<br />

total has grossed an estimated £370<br />

million worldwide. Gervais’ subsequent<br />

TV properties, movies, standup<br />

comedy and presenting gigs have<br />

garnered him a huge international<br />

following particularly on his social<br />

media channels where he has 10.1<br />

million Twitter followers, 3.6 million<br />

Facebook fans and 560k followers on<br />

Instagram.<br />

Death Row Records is the most distinctive<br />

and well-known music catalogue<br />

in the Urban/Hip Hop music<br />

genre, with label celebrating its 25th<br />

anniversary this year.<br />

The company’s catalogue is the most<br />

distinctive and well-known music<br />

catalogue in the Urban/Hip Hop<br />

music genre, with artists such as Dr.<br />

Dre. (Co-founder), Tupac Shakur and<br />

Snoop Dog all being signed with the<br />

label. The label sold nearly 50 million<br />

albums worldwide with revenue close<br />

to US$750 million. Between 1992 and<br />

1998, the label produced 11 multi-platinum<br />

albums.<br />

So So Happy is a colourful & design-led<br />

fashion brand that originated<br />

and was inspired by children’s experiences<br />

with bullying. This inspirational<br />

brand is targeted to teen girls and<br />

young women, with a robust cast of<br />

influential characters that reinforce<br />

kindness through acts of encouragement,<br />

thoughtfulness, compassion and<br />

community outreach.<br />

The So So Happy consumer is part<br />

of a generation that loves unique<br />

attention-grabbing products that allow<br />

them to express themselves. A<br />

resounding message of positivity is<br />

always at the centre of the products<br />

designs. With over one million fans<br />

strong on social media, SO SO Happy’s<br />

social networks are a place where fans<br />

interact directly with the brand. One<br />

of the most followed global entertainers<br />

– Miley Cyrus, is a devout fan and<br />

influencers of So So Happy, promoting<br />

herself supporting the brand via her<br />

social media mediums.<br />

Skelanimals is the original teen &<br />

young adult fashion brand, with dedicated<br />

strong ranging at Hot Topic<br />

USA. The brand is based on stylish<br />

& skeletal adorable little animals who<br />

have met an untimely end—mostly<br />

due to their own reckless and ill-advised<br />

behavior. The brand has generated<br />

over US$300M in retail sales globally<br />

to date.<br />

A loyal and active audience of more<br />

than 350,000 fans has grown around<br />

Skelanimals through all major social<br />

platforms including Facebook, Twitter,<br />

Instagram, Tumblr and YouTube. Not<br />

only do fans like and share our branded<br />

content, you’ll find a myriad of fan<br />

art tagged on these networks as the<br />

characters are re-created through the<br />

eyes of the consumers who love them<br />

best.<br />

TLA 40

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