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TOTAL LICENSING AUSTRALIA<br />
March 2016<br />
Australia News...............................................................TLA 4<br />
Merchantwise<br />
Twentieth Century Fox update.............................TLA 6<br />
50 Years of Playschool.........................................TLA 10<br />
Bing and Blinky Bill...............................................TLA 12<br />
Shopkins..................................................................TLA 14<br />
Sony Pictures..........................................................TLA 16<br />
King Features Syndicate......................................TLA 16<br />
Video Gaming and Music Legends...................TLA 18<br />
Corporate Icons.....................................................TLA 19<br />
Merchantwise Digital...........................................TLA 19<br />
The Fusion Agency<br />
Fusion latest............................................................TLA 20<br />
Yo-kai Watch...........................................................TLA 22<br />
Trolls from DreamWorks....................................TLA 24<br />
Fusion takes on Miffy...........................................TLA 26<br />
Exciting Year for Clangers...................................TLA 28<br />
The Wiggles Celebrate 25 Years.............................TLA 30<br />
Delivering the Haven Factor....................................TLA 34<br />
The Relaunch of Teletubbies....................................TLA 36<br />
Entertainment One Expands Offering..................TLA 38<br />
Showtime at Jasnor....................................................TLA 42<br />
Winning moves from Winning Moves!..................TLA 44<br />
Nickelodeon - Everywhere kids are.......................TLA 46<br />
Australian Toy, Hobby & <strong>Licensing</strong> Fair<br />
It’s Showtime!.........................................................TLA 51<br />
Show Floor Plan.....................................................TLA 52<br />
Exhibitor lists..........................................................TLA 54<br />
What’s on Show this year...................................TLA 56<br />
March 2016<br />
Co-Publisher<br />
Editor-in-Chief<br />
Francesca Ash<br />
francesca@totallicensing.com<br />
Co-Publisher<br />
Jerry Wooldridge<br />
jerry@totallicensing.com<br />
Editorial Director/<br />
Editor<br />
Rebecca Ash<br />
becky@totallicensing.com<br />
Marketing Manager<br />
James Ash<br />
james@totallicensing.com<br />
Subscriptions and<br />
Circulation<br />
www.totallicensing.com/<br />
subscribe.html<br />
<strong>Total</strong> <strong>Licensing</strong> Australia is<br />
published as a special issue of<br />
<strong>Total</strong> <strong>Licensing</strong> magazine.<br />
Welcome to the March 2016 edition of <strong>Total</strong> <strong>Licensing</strong> Australia.<br />
A number of you will have already seen this issue online<br />
but others, of course, will be picking up their copies at what<br />
looks set to be a busy Toy, Hobby and <strong>Licensing</strong> Fair.<br />
Licensors, agents, manufacturers and licensees are going into<br />
the Melbourne fair with the news that retailing in Australia experienced<br />
positive growth last year. Local retailers, particularly<br />
those trading online, benefited from a marked decline of the<br />
Australian dollar against the US dollar, as prices in foreign online<br />
stores increased instantly. Australian consumers returned<br />
to local online retailers as their prices became more competitive.<br />
In terms of the all-important Christmas sales, Australian retailers<br />
had a very happy Christmas last year with growth up<br />
four percent on the previous year. In fact, total retail spend<br />
for December last year was $24.8 billion and online retailing,<br />
which continues to show substantial growth, increased by a<br />
significant 11.2 percent.<br />
Of course licensing continues to play an ever-more important<br />
part of retail success, particularly in the toy marketplace. Last<br />
year, the extraordinary success of Frozen, which was reported<br />
to be largely responsible for the decline of Barbie, has been<br />
followed this year by a strong roster of properties, with Star<br />
Wars of course leading the march.<br />
This issue has a good mix of properties, some new, some revisited<br />
such as the Teletubbies and others with heritage, like The<br />
Wiggles who are celebrating 25 years. We hope you enjoy this<br />
licensing snapshot and find the issue helpful. Do keep us up<br />
to date with news and information, not just for <strong>Total</strong> <strong>Licensing</strong><br />
Australia but also for our weekly online newsletter and our<br />
flagship magazines <strong>Total</strong> <strong>Licensing</strong> and <strong>Total</strong> Brand <strong>Licensing</strong><br />
which now reach readers in more than 106 countries.<br />
We look forward to hearing from you.<br />
Francesca Ash<br />
Co-Publisher<br />
Jerry Wooldridge<br />
Co-Publisher<br />
<strong>Total</strong> <strong>Licensing</strong> Ltd<br />
4 Wadhurst Business Park<br />
Faircrouch Lane<br />
Wadhurst, East Sussex<br />
TN5 6PT, England<br />
Tel: +44 1892 782220<br />
Fax: +44 1892 782226<br />
www.totallicensing.com<br />
Japan Agent<br />
Roger Berman, ZenWorks<br />
rmb@zenworks.jp<br />
Printed in England<br />
© 2016 <strong>Total</strong> <strong>Licensing</strong> Ltd<br />
TLA 3
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