Total Licensing
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y master toy licensee Spinmaster will<br />
hit the stores in the fall, followed by a<br />
full-fledged licensed product program<br />
in 2017.<br />
CPLG are also pursuing their portfolio<br />
build-up on their evergreen brands.<br />
Sonic is celebrating its 25th anniversary<br />
this year with TV support from<br />
Gulli for Sonic Boom as well as a nostalgia<br />
program for adults.<br />
CPLG are are also preparing for the<br />
celebration of the Care Bears’ 35th<br />
anniversary next year by lining up licensed<br />
partners to support this transgenerational<br />
franchise.<br />
Of course, momentum is still strong<br />
this year on Minions which was one<br />
of the top 10 licenses in 2015 according<br />
to NPD France. CPLG are now<br />
actively working on the new animated<br />
feature from Illumination/Universal<br />
entitled The Secret Life of Pets which<br />
will be released in summer 2016.<br />
This summer will also see the release<br />
of Sony’s well-established family franchise<br />
Ghostbusters 3, which will initiate<br />
a brand new generation to ghost<br />
hunting, and prompt the property’s revamping<br />
in the long run across product<br />
categories.<br />
It will also allow sci-fi fans to discover<br />
a brand new episode of the Star Trek<br />
saga in theaters in August, which has<br />
become a real pop culture reference<br />
over the years. This release coincides<br />
with Star Trek’s 50th anniversary,<br />
which will be celebrated by a concert<br />
in Paris on Sept 25th at the Palais des<br />
Congrès.<br />
The year will end with Dreamworks’<br />
animated movie event Trolls released<br />
in October, a brand new saga bringing<br />
to life one of the top 100 toys of all<br />
time and build it into a long-term franchise.<br />
This property full of<br />
optimism and crazy bright<br />
hair will be translated<br />
TOTAL LICENSING<br />
into a wide range of products in-store<br />
across most product categories.<br />
Looking further ahead, CPLG see<br />
2017 as equally exciting. They are already<br />
working on the long-awaited<br />
Despicable Me 3 to be released in the<br />
summer. In addition they are already<br />
working on a licensed program based<br />
on Dreamworks’ new original TV series<br />
Dinotrux and continued growth<br />
for their evergreen characters such as<br />
Shrek and Madagasca thanks to TV airing<br />
on Gulli.<br />
Nelvana, part of Corus Entertainment<br />
are majoring on some key properties<br />
this year including Thunderbirds,<br />
Shopkins, Little Charmers and Power<br />
Rangers. Produced by ITV Studios<br />
and Pukeko Pictures in collaboration<br />
with Weta Workshop, the new Thunderbirds<br />
series has been made using<br />
a mixture of CGI animation and liveaction<br />
model sets. The series has been<br />
sold to more than 40 countries worldwide<br />
and debuted last September on<br />
chidren’s channel Canal J in France. It<br />
will also launch on Gulli in April. Two<br />
series are now available with a third<br />
in discussion.<br />
In terms of licensing, Thunderbirds has<br />
more than 75 licensees around the<br />
world including master toy partners<br />
Vivid Imaginations and Spinmaster.<br />
In France, Vivid’s toy range will hit<br />
shelves from September this year.<br />
Nelvana is also the agent for Moose<br />
Toys’ multi-award winning brand<br />
Shopkins. In France, sales of the collectibles<br />
have grown 307% in 2015<br />
over 2014 and Nelvana have sealed<br />
a number of deals including Canal<br />
Toys for stationery, ATM for seasonal<br />
products, and Prime for charmes. Nelvana<br />
has also finalised a Pan European<br />
deal with Bonbon Buddies for confectionary<br />
and Ravensburger for puzzles.<br />
Little Charmers has been airing<br />
on France 5 Zouzous<br />
since October last<br />
year and ratings<br />
are up to 35.3%<br />
amongst<br />
girls aged four to ten. With Spin Master<br />
as co-producer, the toy line is already<br />
in store in France and will be<br />
supported by a special Easter promotion<br />
at Toys’R’Us. A Little Charmers<br />
book collection by Grund will hit the<br />
shelves in June 2016 and the DVD will<br />
launch at the end of this year.<br />
Finally Power Rangers are back with<br />
a new season - Power Rangers Super<br />
Dino Charge which is broadcasting<br />
continuously on Canal J and Gulli and<br />
will shortly be adapted for the cinema<br />
through Lionsgate.<br />
FremantleMedia Kids & Family division<br />
has several properties on key broadcast<br />
platforms in France and continues<br />
to develop its franchise opportunities<br />
in this leading European territory.<br />
Central to this in 2016 is the launch of<br />
Danger Mouse, the brand new animated<br />
comedy adventure series, and the<br />
continued success of girl’s pre-school<br />
brand Kate & Mim-Mim.<br />
Fremantle has confirmed a deal which<br />
will see Danger Mouse air on both Canal<br />
J and Gulli later in 2016 and FMK is<br />
currently in the process of appointing<br />
an agent to explore numerous licensing<br />
opportunities for the brand.<br />
Following the adventures of an imaginative<br />
little girl and her bunny best<br />
friend, series one of Kate & Mim-Mim<br />
currently airs on Tiji in France. <strong>Licensing</strong><br />
company Planeta Jr has been confirmed<br />
as the licensing agent for the<br />
brand and Giochi Presiozi is on board<br />
as the toy distributor for master toy<br />
partner Just Play’s innovative range of<br />
products which will launch at retail<br />
later this year.<br />
The Pokemon Company report that<br />
France is a very important market<br />
for them and Fabrice Blanchefort has<br />
joined the growing team as the Market<br />
FRANCE<br />
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