Total Licensing

TOTAL LICENSING AUSTRALIA
Fusion anticipates theatrical release of
DreamWorks Animation’s Trolls
Releasing December 8 th 2016, is the
wildly anticipated theatrical release
from DreamWorks Animation, Trolls.
DreamWorks Animation is incredibly
excited about this upcoming release
that features an all-star cast.
The main characters are being
voiced by Academy and Tony Award
nominee Anna Kendrick as the overly
optimistic Princess Poppy, and ninetime
Grammy and four-time Emmy
Award winning musician and actor
Justin Timberlake as the hilariously
grumpy Branch, who together
embark on a hair-raising adventure as
the globally iconic Trolls make their
motion picture debut.
Directed by Mike Mitchell, co-directed
by Walt Dohrn and produced by Gina
Shay from ‘Shrek Forever After,’ Trolls
introduces audiences to a world filled
with joyous, unforgettable characters
with a decidedly unique worldview.
As music will play an important role,
Justin Timberlake will executive
produce original music for the film’s
soundtrack.
From music, dancing, fashion and
hair play to humour, friendships,
fun, sparkles and hugs, Trolls has all
the ingredients that will delight and
engage consumers. And so, the robust
consumer products range will reflect
the bright vibrant world Trolls live in.
In partnership with The Fusion Agency,
DreamWorks Animation has a perfect
mix of global and local partners that
will take Trolls from the big screen
into homes all over Australia and New
Zealand. These are companies that are
leaders in their fields, chosen for their
established retail relationships, their
track record of brand-building and
their product quality and innovation.
DreamWorks Animation is so excited
by the impact Trolls has made from
Hong Kong and Nuremburg Toy Fairs
recently, which has continued to fuel
the awareness and the excitement for
this brand, particularly with their retail
partners. They are galvanizing their
collective efforts and are continuing
to look at augmenting their current
partnerships with more specialized
sub category offerings, to deliver
against all the categories girls from
3-16 want. This will also provide a
comprehensive product assortment
for their retailers to maximize.
Supported with an awesome, vibrant
style guide, the product range is
highly collectible, right on-trend with
strong design themes that deliver a
kaleidoscope of colour and fun. This
energy will also be activated at retail
across Australia and New Zealand.
DreamWorks Animation and The
Fusion Agency is working to deliver
retailers a unique position across their
stores.
This is a very exciting time for
DreamWorks Animation; they are
working together with their agent
partner, The Fusion Agency, Twentieth
Century Fox, their current licensees
and retail partners, to dare where no
Troll has gone before. It is time for
them to show their true colors and
shine with this fresh and inspiring new
girls franchise!
For licensing enquiries, please contact
Peter Broadhurst on
+612 9439 5511 or
peter@fusionagency.com.au
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