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NEWS TOTAL LICENSING AUSTRALIA I F*CKING LOVE SCIENCE APPOINTS NEW AGENT Untapped Agency has been appointed the Australia and New Zealand licensing agency for the global science blogging brand I F*cking Love Science. “We are very fortunate to work with ILF Science to fulfil the consumer demand for IFSL Science products and promotions,” commented Celia Murray, Director of Licensing and a Trademarks Attorney at Untapped Agency, IFLScience was launched as a Facebook blog page in 2012 by Elise Andrew, who not only had a passion for science but also a desire to make science accessible to everyone by stripping away the jargon and making it educational, engaging and entertaining. In just 3 years the irreverent and offbeat tone-of-voice has helped turn IFLScience into a global phenomenon and has amassed a global following of more than 120million people, which proves that Elise was on to something. Facebook has over 23million fans and the website www.iflscience.com reaches a massive 50million unique visitors per month worldwide with the USA, UK and Australia being the biggest markets. The online store www.Ilovesciencestore.com shares a similar success story and has grown into a multi-million dollar business. 2015 was the first time it entered the world of licensing with Big Bang at Brand Licensing Europe 2015 in London. With the UK recently tied up with Global Merchandising Services, IFLScience is delighted to announce their exclusive licensing agent Untapped Agency for the Australia and New Zealand markets. The focus is on creating local products and a consumer programme leveraging on the love that Australian consumers have with science. Michele Kuprewicz, Merchandise Manager at IFLScience said, “Back in 2013 we held one of our first events in Sydney which sold out to capacity within 20 minutes, so we know Australia is going to be a very important market for us. To have Untapped Agency representing us is very exciting! We can’t wait to get products out there in the market!” CBS BRING SHOWTIME TO AUSTRALIA CBS has entered a broadcast agreement with Stan, a joint venture between Nine Entertainment and Fairfax Media, to bring Showtime to the Australian market. The agreement with Stan will bring future Showtime series and programming to the Australian streaming service. Stan will also be provided with an exclusive license to the Showtime brand and trademark, making it the official home of the network in Australia. CBS’ deal in Australia also expands beyond Showtime. Stan will also feature CBS shows including every episode of Star Trek, Madam Secretary, Under the Dome, Limitless and more. “The growth of SVOD services internationally has created a huge demand for premium content globally,” says Armando Nunez, president & CEO of CBS Global Distribution Group. “Showtime’s prestigious brand and growing portfolio of programming align perfectly with this marketplace. We’re excited to expand the international footprint of Showtime in a big way in Australia with Stan, and build on our relationship with their corporate parents Nine Entertainment and Fairfax Media.” NEW REGIONAL DIRECTOR FOR DISCOVERY Felicia Tuan has joined Discovery Consumer Products as regional director for Asia-Pacific. In her new role, Tuan will develop and oversee the licensing business for Discovery Communications’ portfolio of television properties across the region with brands including Discovery Expedition, Discovery Kids and Animal Planet. She joins Discovery from Collinson Latitude Agency where she served as e-commerce regional sales director. Prior to that, Felicia served in director roles at Partnership Marketing Agency, Mediacorp, MTV Asia, MTV Networks and Bear and Stearns Company. “Felicia has a proven track record of more than 15 years as a successful sales professional and manager with comprehensive marketing skills,” says Nicolas Bonard, senior vice president, Discovery Global Enterprises, to whom Tuan will report. “In this rapidly expanding market, we are confident that Felicia will bring new insight and strategy to the team as we continue to grow our business across Asia-Pacific.” TLA 4
TOTAL LICENSING AUSTRALIA HOME AND AWAY BUILDS UP TO ANNIVERSARY In a build-up towards its 30th anniversary, Seven Network Australia has appointed Licensing Link in the UK to represent long-running TV show Home and Away. Commenting on the appointment, Kate Green, licensing manager at Seven Network Australia, said, “Home and Away has a loyal TV audience in Great Britain and Ireland – fans have grown up escaping to the iconic beach at Summer Bay and new generations since are attracted to the Aussie beach lifestyle. We are excited to partner with Licensing Link to bring to life the Home and Away brand beyond the screen for the first time with a fantastic new style guide. It’s summer everyday in Summer Bay and that summer feeling is exactly what we will be bringing to the UK market.” For the first time, a style guide has also been developed for Home and Away to help support the licensing programme. Licensing Link will focus on developing lifestyle products including ranges of clothing, giftware, stationary and, of course, beach products. Chris Taday and Ian Wickham from Licensing Link, commented, “Home and Away is an iconic TV programme in the UK and we are delighted that Network Seven has appointed us to handle the licensing programme. We look forward to working with them over the next few years.” Home and Away ichronicles the lives, loves, happiness, and heartbreaks of the residents of Summer Bay, an idyllic small coastal town in New South Wales. It has been produced in Sydney since July 1987 and has aired on the Seven Network since January 17 1988. In 2014, Home and Away was Seven Network’s No. 1 weekly Australian drama series winning its 7.00pm timeslot across total Individuals and key demographics. Home and Away has seen many former cast members move on to international careers including Heath Ledger, Chris Hemsworth, Ryan Kwanten, Isla Fisher, Julian McMahon, Simon Baker, Guy Pearce, Naomi Watts, Dannii Minogue and Isabel Lucas. STAR TREK BOOTS Burlee Australia has embarked on a worldwide brand collaboration with CBS Consumer Products to celebrate Star Trek’s 50th anniversary. K F &S Pty Ltd, owner of the UGG since 1974 and Burlee Australia, is launching a limited edition range of custom made, 100 per cent Australian sheepskin boots into the international market. “We are looking forward to our collaboration with CBS Consumer Products and are thrilled with the opportunity to make Star Trek boots,” said Burlee Australia’s managing director, Richard Friedrichs. “We can’t wait to showcase our high quality product internationally”. Burlee Australia’s limited edition Star Trek sheepskin boots which will be launched late last year at the Star Trek Shop and via www.burleeaustralia. com. DANGER MOUSE TO AIR ON ABC FremantleMedia Kids & Family Entertainment has recently announced a significant swathe of free-to-air TV sales for its top rating and critically acclaimed new series of Danger Mouse in key regions including France, Australia and the Middle East. The new free-to-air broadcast deals include ABC in Australia, Channel 4 in New Zealand, the Lagardere channels in France, RTE in Ireland and MBC in the Middle East. These markets are in addition to the multi-territory Netflix deal which launches in the Americas and other territories in Spring. These international sales follow the huge consumer impact made by the resurgence of the world’s greatest secret agent Danger Mouse when he returned to UK screens after a 23-year absence. Bursting onto CBBC with a 21st Century gadgetpacked, gag-laden makeover in September, the animated comedy action series got off to an amazing start. Joss Duffield, VP Global Distribution FMK said, “Danger Mouse’s mission was to thrill a whole new generation of viewers and we’re delighted that he’s not only doing that in the UK but is also set to make a much-anticipated comeback on the global stage too. These deals with prestigious, free-toair partners show that the high action, high comedy adventures of this quintessentially British character and his allies and adversaries are really striking a chord with audiences across the world.” NEWS TLA 5
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