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Fashion<br />
Ludy’s blog - www.ludy.co.uk | Instagram - @ludy.co.uk<br />
Superga<br />
Superga<br />
Olivia Von Halle<br />
www.thea-jewelry.com<br />
Chewing the<br />
FASHION CUD<br />
Fashion blogger Ludy, talks Christmas gifting<br />
Superga<br />
www.thea-jewelry.com<br />
It’s official... the current fashion world’s<br />
mantra is ‘see now, buy now’. We’re finally<br />
allowed and encouraged to buy directly<br />
from the catwalk without having to spend<br />
the next six months drooling over lucky<br />
VIPs parading the clothes we glimpsed at<br />
thanks to our fashionistas and their uber<br />
quick instagramming!<br />
This new approach is a definite catalyst to a<br />
compulsive buying frenzy, encouraging us<br />
to indulge simply by the touch of a button.<br />
For those of you, who like me, spend vast<br />
winter months glued to their screens,<br />
followed by great outbursts of excitement<br />
at the prospect of a black delivery van<br />
at your front gate, this new deal is sheer<br />
heaven. Straight in your closet is the new<br />
motto. How ‘insta-amazing’ and what an<br />
‘insta-result’ for our crazily ‘insta-manic<br />
world’.<br />
The festive season suddenly kicks in with<br />
the urge of compiling endless wish lists,<br />
and luckily, our influential fashion bloggers<br />
have highlighted the best things to get<br />
hold of this season, from trench coats, to<br />
stirrup trousers, to heritage knitwear, or<br />
opulent velvet dresses.<br />
This year, I am compelled to<br />
opt for something much more<br />
distinctive and personal to give<br />
as a present and cheekily to hint<br />
as a wish... Monogram-mania will<br />
definitely sweep me off my feet<br />
this Christmas. I feel a complete<br />
fondness for branding and have<br />
decided that there is nothing more<br />
touching and exciting than receiving<br />
a personalised gift. Is there anything<br />
more loveable than a customised<br />
present, adjusted, modified, styled,<br />
cut and trimmed just to please the<br />
one you love? Over the years this<br />
trend has crept up across seasons, across<br />
bags, cushions, slippers, embossed diaries<br />
and even Nutella. Personalising shows that<br />
an object is valuable enough to hold on<br />
for some time, and suddenly something<br />
otherwise ordinary is no longer throwaway<br />
fashion. ‘See now, love forever’ sounds<br />
far better. The Italian in me tends to<br />
always want to monogram everything and<br />
anything in sight; this obviously includes<br />
linen, jewellery, trainers, stationary,<br />
furniture, cars, children, dogs… the lot!<br />
L/UNIFORM<br />
The Cambridge Satchel Company<br />
I believe that your own unique piece<br />
inevitably exudes more than a touch of<br />
class; the warmest conceivable thought.<br />
It has been cared for, touched and<br />
designed especially for you. Some see it as<br />
narcissism on leather. I would simply define<br />
it as a thrill, which provides me with a<br />
sense of importance and a feeling like that<br />
is never ever going to go out of fashion,<br />
right? I will share my piping hot list which<br />
will surely lift your spirits whilst tackling the<br />
Christmas shopping!<br />
<strong>Velvet</strong> <strong>Magazine</strong> | <strong>November</strong> <strong>2016</strong> 59
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