Poppy Manual

811. Particular care must be taken when a request is received
from a commercial venture. Usage approval could be
mistakenly interpreted as an endorsement of the product
by The Royal Canadian Legion.
812. The Poppy symbol should not be used as a part of, or in
conjunction with any name; be it of any command, branch,
individual, group or business. The Legion Logo is the only
authorized use of the Poppy in conjunction with a name.
Prior permission will be needed to use the Legion Logo.
813. Similarly, the image of the Poppy in the foreground of
barbed wire is NOT authorized for use.
814. The Poppy symbol will not be used on or in conjunction
with any item or in any application, which would in any
way diminish its known value as a symbol of Remembrance.
The Poppy symbol
will not be used on
or in conjunction with
any item or in any
application, which
would in any way
diminish its known
value as a symbol
of Remembrance.
815. Situations where the use of the Poppy image would NOT
be considered include:
a. Community Use:
i. Parks: Any area on the ground that could result
in the Poppy being trod upon;
ii. Memorials:
1. designation of Veterans from non-Allied or
non-Commonwealth countries;
2. fixed or non-fixed memorials that do not clearly
recognize Veterans; and
3. a watermark on walls of recognition or any
placement that could have text written across
the Poppy image.
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THE ROYAL CANADIAN LEGION
iii. Buildings: On floor tiles, including use in
Legion branches;
iv. Medical Vehicles and Equipment: Medical
vehicles or equipment, even if purchased through
donations from the Poppy Trust Fund.
b. Corporate Use:
i. letterhead or printed material by corporations,
companies or individuals;
ii. project proposals by companies soliciting
branch contracts;
iii. incorporation into logos or signage of any company;
and
iv. Remembrance Day signage used by corporations or
retail outlets.
c. Artwork, Posters and Prints:
i. posters or newspaper advertisements promoting a
concert for a vocal group, choir or musical ensemble;
ii. prints for sale or free distribution;