RAPORT_ang_v2

HANDBALL PLAYER WINGS / FLAMES
• POLISH HUSSARS
• ENERGY
• POWER
• SPEED
• DYNAMICS
• WIND
• EMOTIONS
• SHOT ON GOAL
• ATTACK
• OFFENSIVE
HAND
COLOR – GOLD
• STRONG MALE HAND
• THE TOUCH
• FAIR PLAY
• RESPECT
• HANDSHAKE
• HANDPRINT
• WELCOME
• HELP
• GOLD MEDAL
• ROYAL COLOR
• GREAT & SUCCESSFUL
CHAMPIONSHIP
• LAURELS OF VICTORY
• 3D EFFECT - METAL
ORIGINAL FORM
• INDIVIDUAL DESIGN
REPORT
7.1
VISUAL IDENTIFICATION
OF EHF EURO 2016
The visual identification of EHF EURO 2016 was prepared by Artur
Gosiewski in May 2014 and recorded as a brand book in electronic
and printed versions.
The brand book was created in order to describe all
rules, information, recommendations and guidelines
concerning the image of the EHF EURO 2016 brand.
The brand book of the Championship catalogued mark
designs for all identification carriers, product packages
and advertising materials.
The brand book was a basic tool for subcontractors performing
creation tasks, thus becoming an effective marketing
tool. Such documentation influenced the quality
of reproduction of visual symbols of EHF EURO 2016.
The properly reproduced logo was used as a basis for
building brand awareness, and the document contributed
to the reduction of costs of design of new carriers.
In the course of performance of successive tasks relating
to the promotion of EHF EURO 2016 and the promotion
of involved entities, i.e. Host Cities, the identification
was extended with extra visual elements – a system
containing images of players and all venues in which the
Championship was played. Their main advantage was
the enrichment of the project of decoration of sport arenas
and materials offered to fans (invitations, tickets).
The full brand book contains complete descriptions of
technologies as well as recommended materials and
reproduction technologies. Thanks to this solution,
companies providing services to the Polish Handball
Federation could maintain the quality of logo reproduction
and position it properly in information and marketing
materials.
A creative line developed by PHF’s marketing partner
Dentsu Aegis Polska was created for promotional purposes.
Then it was used as a basis for carrying out the
promotional campaign LINIA KREATYWNA “WYŻSZE
TĘTNO” (CREATIVE LINE “HIGHER PULSE”). As a result
of this, the image of PULSE was used in the creation.
Symbols making up the logo of EHF EURO 2016
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