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The_Guardian_-_2016-12-29

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whole thing as Leicester City FC’s players did on stage at the BBC’s Sports Personality of the Year<br />

awards?<br />

Rugby union, with its relative lack of terrestrial telly exposure, defensive media relations and<br />

political in-fighting, does not currently have many globally recognisable stars. In 2017 it needs to<br />

heed Jones’s advice, work out precisely what sort of sport it wants to be, and then go for it.<br />

This article was downloaded by calibre from https://www.theguardian.com/sport/blog/<strong>2016</strong>/dec/28/british-and-irishlions-england-eddie-jones-rugby-union-2017<br />

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