prospectus

58
www.kent.ac.uk/kbs
Database Management;
Consultancy and Research
Skills; Data Mining and
Forecasting; Decision
Modelling; Performance
Management and Soft Systems
Methodology; Simulation
and Heuristic Optimisation
• Two optional modules from
other KBS MSc programmes,
subject to the Programme
Director’s approval
• Dissertation
Digital Marketing and
Analytics MSc* (subject
to approval)
www.kent.ac.uk/pg/1232
Location: Medway
This MSc is for students who have
previously studied marketing at
undergraduate level and wish to
develop a deeper understanding
of the tools and techniques
available to marketers today. You
learn how digital marketing and
analytics are changing the face
of marketing and develop key
practical skills for running digital
campaigns, including social
media and analytical skills.
Through consultancy projects,
you gain further practical
experience within these areas.
The programme has a Graduate
Gateway accreditation from the
Chartered Institute of Marketing
(CIM).
Course content
Stage 1
• Digital and Social Media
Design; The Digital Consumer;
Digital Marketing: Current and
Emerging IT Technologies;
Digital Marketing: Data
Analytics; Digital Marketing:
Research; Digital Marketing:
Strategy and Planning;
Principles of Digital Marketing
and Social Media Marketing;
Social Media Analytics; Web
Marketing and Analytics
Stage 2
• Applied Consultancy/
In-company Project
Human Resource
Management MSc*
www.kent.ac.uk/pg/293
Location: Canterbury
Accredited by the Chartered
Institute of Personnel and
Development (CIPD), this MSc
offers you an insight into the
principal areas of managing
human resources (HR) by
providing critical assessment of
the human resource management
(HRM) and employment relations
(ER) approach. As a CIPD
Approved Centre, we are
recognised as a deliverer of HRM
education so you acquire the level
of knowledge and understanding
to apply for full professional
membership of the CIPD.
Our teaching staff are members
of the University’s Centre for
Employment, Competitiveness
and Growth, which develops
world-class research and
knowledge transfer activities via
a multidisciplinary approach to
human resource management
and operations management.
Course content
• Compulsory modules:
Developing Business Skills for
HRM; HRM in Context; HRM
and Development in Practice;
Leadership and Management;
Research Methods
• Four from: Employee
Resourcing; Employment
Relations; HR Strategy;
Learning and Development;
“The teaching has been of
a fantastic standard. It is
clear that the lecturers are
exceptionally knowledgeable
in their field of expertise and
work very hard to make
the content current and
relatable. They challenge
your opinions, forcing you
to develop an analytic mind
and be open to discussion;
a great introduction to the
atmosphere of a workplace
environment.”
Georgie Kemsley
MSc Management (International
Business)