AT July-Aug 2005

Advertising and Publishing
Guidelines (rev. 1/01)
Advertising Submission Guidelines
(rev. 1/01)
AussieTimes advertising may be
paid for byVISA or MasterCard.
A. When statingthat a title (e.g., "Champion")
or a verification (e.g., OFA grading) has been
completed, said certificate mustbe received
by the advertiser before they make such a
statement.
B. It is up to the individual advertiserwhether
or not to listpuppy prices and/orstud fees.
C. When submitting a dog's OFA grading, list
both the grade and the number.
D. All ASCA conformation, obedience, working,
and agili^ title honorary degrees eamed by
a particulardog according to the rules and
regulations ofASCA mustbeverified through
the properchannels.
E. Advertisers mustbewiliingandabletoverify
anystatementimmediately upon the request
of the Editor and/or the ASCA Board.
F. The Aussie Times will publish only one
letterorarticle perauthorinanysingle issue.
Exceptions include: ASCA Officers and Board;
ASCA Appointed Officers; and Times Editor
and Associate Editors. Recognized affiliate
clubs will be allowed one article or letter,
following the regional schedule, inaddition to
theirclub activity report. This does not mean
theyare entitled to a free, full-page ad.
G. An advertiserwho has reserved inside covers
mustnotify the Editor, inwriting, nolaterthat
oneweek(7days) before the deadline ofthe
reserved issue if the cover will not be used.
Failure to do so will result in the loss of the
paid deposit.
H. Letters to the Editor mustbe no longer than
250words. Short, typed letters of150 words
or less are preferred. Your letters must be
signed and include your address and phone
number. Addresses and phone numbers will
notbeprinted unless requested bytheauthor.
The editor reserves the right to reject letters
thataretoolong, libelous, orcontain personal
attacks.
'
All display ads must be submitted cameraready.
Please make sure your ads follow
the listed ad sizes and enclose the correct
fees. Make your check or money order out
to "ASCA" or "Australian Shepherd Club of
America."
You may send your ad copy via electronic
format. Zip disk, recordable CD. The following
are acceptablefile formats (Macor PC): PDF,
Pagemaker, QuarkXpress, Photoshop, orWord.
Ifyouare usingsomethingelse, pleasecheck
with the Editor priorto sendingthe ad.
YOU MUST indicate on disk, or on attached
instructions, which program/platform isused.
Include all font suitcases and a proof
(laser/inkjet) copy of the ad.
What Issuppliedon the disk is what the ad
will look like. All scans should be at least 300
dpiforphotos; 2400dpiforlineartwherever
possible.
If you are having your ad professionally
typeset, and are sending it as hard copy
(not electronic format), it is not necessary
to haveyourphotos reshot as halftones. Ads
musthave"for position only"(FPO) printson
the ad layoutto indicate properpositioning.
The ORIGINAL PHOTOS MUST BE INCLUDED
with youradvertisement. Please send only
original photos.
Color copies of photos cannot be accepted
nor published due to possible copyright
infringement. The quality of digital photos
submittedon disk or as printoutscannot be
guaranteed.
, Please include a SASE for the return ofyour
photos and/or disks.
For those who are supplying ad copy via
film, itshould beright side reading, emulsion
down.
Ifyou have any questions, don't hesitate to
ask.
To facilitate processing, pleaseuse the
following form (copies acceptable)
and fill it out completely and signit
to accompany your request.
Pleaseprintlegibly.
Adsize
Name (asit appearson yourchargecard)
Address
City, State, Zip
Phone (area code first)
• Full page
• Half page
• Quarterpage
Adtype • Color • Black and white
• For'Sale Listing
Issue inwhich ad isto appear
Type of card DVISA
• MasterCard
Expiration Date —
Account #
Rec;
• Approved
Signature
ASCA Membership #
FOR OFFICE USE ONLY;
Total Charges:
• NotApproved
AUSSIE TIMES I July-August 2005 119