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GLAMSQUAD MAGAZINE FEBRUARY 2017

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Fashion Innovators...<br />

Mary Quant<br />

Trend innovators like designers<br />

Mary Quant and the Parisian<br />

counterpart Andre Courreges<br />

have been credited with giving us<br />

the invention of the mini skirt in<br />

the 1960’s. The credit seems to<br />

have been favoured more towards<br />

Quant who reportedly is said to<br />

have named the mini skirt after her<br />

favourite car the Mini. The mini<br />

influence is still clearly visible today.<br />

vidal sassoon<br />

British hair stylist Vidal Sassoon<br />

has been credited with creating<br />

some of the most iconic haircuts<br />

in the 60’s revolutionising the hair<br />

dressing industry with precise,<br />

geometric swing bobs which<br />

transformed the stiff 1950’s up do.<br />

He transformed the hairdressing<br />

industry from the 50s influence into<br />

a new era giving women a relaxed,<br />

edgy and stylish look redefining the<br />

past decades.<br />

Yves Saint Laurent<br />

The late master of fashion Yves<br />

Saint Laurent in his Spring<br />

Summer 1966 Haute Couture<br />

collection introduced “Le Smoking”<br />

the female Tuxedo redefining<br />

the female silhouette and almost<br />

turning the fashion industry on<br />

its head if not scandalising it at<br />

that time. Before this the Tuxedo<br />

was always a male domain. This<br />

innovation has become a wardrobe<br />

stable for generations, the epitome<br />

of sex appeal and a symbol of what<br />

one may call girl power. In today’s<br />

view it could easily be considered<br />

the alternative it the little black<br />

dress.<br />

andy warhol<br />

Andy Warhol was an American<br />

artist who was a leading<br />

figure in the movement of pop<br />

art. He particularly explored the<br />

relationship between advertising,<br />

artistic expression and celebrity<br />

culture. He was an icon if not easily<br />

one of the most celebrated of the<br />

pop art movement that started off in<br />

the 1950s.<br />

grace jones<br />

Iconic singer and actress Grace<br />

Jones presented the androgynous<br />

unconventional gender identity of<br />

herself uniquely, whilst celebrating<br />

masculinity almost over her<br />

femininity and making bold<br />

expressive fashion statements in<br />

the process. On and off stage she is<br />

the ultimate fashion diva and icon.<br />

Not everyone however will be<br />

a style icon. While some will<br />

be trends setters and innovators,<br />

majority will follow and be<br />

influenced by these outstanding<br />

individuals, industry professionals<br />

and experts. Celebrity culture, the<br />

norm of the present where most<br />

famous people are now considered<br />

celebrity fashion designers offer<br />

their perspectives within the world<br />

of fashion, beauty, cosmetics and<br />

perfumery sectors. They nowadays<br />

influence a great deal of consumer<br />

perception of style, trends, and<br />

products alike. The main forecast<br />

and trends however come from the<br />

main fashion houses who dictate<br />

season after season our style<br />

choices and the diffusions that filter<br />

down the consumer chain from<br />

high street stores to mass markets.

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