MAPPING CULTURE

Figure 4. Culture cycle (UNESCO, 2009, p.20)
2.4.2 Example 2
DCMS CULTURAL DATA FRAMEWORK & CASE PROGRAMME ­ UK
In 1998, the aforementioned Department for Culture, Media & Sport (DCMS) under the
Blair Labour government published the ‘Creative Industries Mapping Document’ to
capture the rise of the cultural industries and the rapid changes and developments in
the cultural and media sectors. This attempt systematically to collect statistics on
cultural/creative industries can be seen as the forerunner of many cultural mapping
exercises in the world.
As mentioned earlier, DCMS deployed the term ‘creative industries’ rather than the
more traditional term ‘cultural industries’. In the context of the ‘new economy’ and the
‘knowledge economy,’ the creative industries ‘have moved from the fringes to the
mainstream’ (DCMS, 2001, p.3). The rise of the Internet and World Wide Web in the
late 1990s and early 2000s took cultural debate in a new direction. In the creative
economy, economic life, it was claimed, would be based on a new centrality of
creativity and innovation of many kinds. The 1998 mapping document and its
successors sought to demonstrate the economic impact of creative industries in terms
of revenue, exports and employment based on the analysis of 13 industrial sectors,
including advertising, architecture, the art and antique market, crafts, design, designer
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