FRANCHISE ASIA JAN 2016

Showcase
The Concept Confectionists -
Handmade Candy
Possession of a sweet tooth does not always correlate
with healthier eating, but UK confectionery retailer Spun
Candy has bridged the gap with its vegetarian, gluten-free
candies which use only natural fruit flavours and are created in
an in-store kitchen. It’s proven a hit with the public and, notably,
the corporate world with commissions from Virgin Atlantic, Ted
Baker, BMW Mini and Hearst Magazines.
The handmade nature of the candy is central to the brand
proposition. Customers are engaged by the theatrical
experience of seeing the candy made in-store. “Every one of
our customers can come in-store and explore their senses
with our delicious candy,” says the company. “They can watch
the magic as we create names, designs and logos within our
small bite size pieces of rock candy or create candy wonders of
flowers and toffee.”
While the store provides a suitable for all age groups retail
experience and bedrock for the business, growth is explored
through wholesale to premium high-end retailers, high profit
margin catering for corporate events, e-commerce through online
stores and in-store masterclass experiences enabling customers
to create their own confectioneries.
The company is looking to explore new countries in franchise
partnership with truly creative business people with retail,
hospitality or restaurant operation experience and strong
interpersonal skills who can develop a business beyond retail to
exploit the additional revenues available to the concept.
“We are not just a retailer and manufacturer,” adds the company.
“We offer a unique and bespoke service that targets ABC1
demographics with a target age group of 5 years old to 85 years
old. Our core customers are 25-45 year old females with high
disposal income who are attracted to a luxury consumer product
and service that is a ‘guilt free’ purchase.”
KEY FACTS
Company Name:
Spun Candy Ltd.
Address:
Covent Garden, London,
United Kingdom
Website:
www.spun-candy.com
Year Established: 2013
Country of Origin:
UK
No. of Units: 5
Franchise Option:
Master Franchise Agreement with
Option to Sub-Franchise
Franchise Fee:
$US180,000
Royalty:
6% (50/50 split for sub-franchises)
Unit Fees:
$US15,000 - $US30,000
Depending on Size (50/50 split for
sub-franchises)
Marketing Fund:
4% With 3% Spent Locally & 1% to
International Ad Fund
Development Target: 8 Stores in 5 years
Franchise Term:
10+10 years
For more information please contact Troy Franklin of World
Franchise Associates at troy@worldfranchiseassociates.com or
at +60192101909.
Franchise Asia • 2016 Vol 29
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