FRANCHISE ASIA JAN 2016
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Showcase<br />
World’s Largest Vietnamese<br />
Food Chain<br />
Pho Hoa Noodle Soup was established in 1983 in San<br />
Jose, California, USA as a single store operation. Today,<br />
our operations spread over North America, Canada and<br />
the Asia Pacific.<br />
We are proud to have grown into an internationally recognized<br />
brand with over 70 restaurants operating in 7 different countries.<br />
Pho Hoa Noodle Soup continues to differentiate our brand with<br />
innovative products and a health conscious menu.<br />
Pho Hoa Noodle Soup restaurants specialize in naturally flavored<br />
and healthy soups. Each bowl of soup is carefully prepared with<br />
a variety of meat toppings and accompanied with fresh coriander<br />
leaves, bean sprouts, hot chili peppers, lemon wedges and basil<br />
leaves. Pho Hoa, a conscious choice to a healthy and wellbalanced<br />
meal! We hold our standards high by using top-quality<br />
ingredients in our products to ensure quality, consistency and<br />
flavors. Founded on the principles of exceptional value, quality<br />
and service, Pho Hoa Noodle Soup operates what is today the<br />
largest Vietnamese fast-casual dining chain in the world.<br />
Pho Hoa Noodle Soup is currently ranked in the top 400 largest<br />
food chains in the United States and the only Vietnamese chain<br />
restaurant represented. The rapid expansion and success of<br />
Pho Hoa Noodle Soup lies in its signature soup products. Our<br />
menu varieties deliver an intense aroma of flavors that can be<br />
executed without complicated training and processes. For this<br />
reason, Pho Hoa Noodle Soup was able to replicate its success<br />
beyond the United States and become a major household brand<br />
in Canada and highly competitive Asian cities such as Korea and<br />
the Philippines.<br />
KEY FACTS<br />
Company Name:<br />
Aureflam Corporation<br />
Address:<br />
Sacramento, California, USA<br />
Website:<br />
www.phohoa.com<br />
Year Established: 1983<br />
Country of Origin:<br />
USA<br />
No. of Units: 73<br />
Franchise Option:<br />
Master Franchise Agreement with<br />
Option to Sub-Franchise<br />
Franchise Fee: $US200,000 + $US300,000 for 2<br />
outlets operating in Kuala Lumpur<br />
Royalty:<br />
5% (25% for sub-franchises)<br />
Unit Fees:<br />
$US5,000<br />
Marketing Fund:<br />
$US10,000 for Launch &<br />
Thereafter 3%<br />
Development Target: To Be Determined by the Parties<br />
Franchise Term:<br />
10+10 years<br />
For more information please contact Troy Franklin of World<br />
Franchise Associates at troy@worldfranchiseassociates.com or<br />
at +60192101909.<br />
26 Franchise Asia • <strong>2016</strong> Vol 29
Change language