FRANCHISE ASIA JAN 2016
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International Focus<br />
Thailand’s<br />
Top Franchise<br />
Brands Seek<br />
Malaysian<br />
Franchisees<br />
By Kavin Kittiboonya, Managing Director<br />
Diversified Communications (Thailand) Co., Ltd<br />
The franchise business in ASEAN countries (ASEAN Economic<br />
Community) is currently expanding expeditiously, with several<br />
brands increasing branches in their home countries and others<br />
spreading their wings to foreign countries including those in<br />
ASEAN and the Middle East.<br />
The franchise brands from Malaysia that have established<br />
branches in Thailand and have been successful in their<br />
operations are many including Secret Recipe with over 30<br />
branches, Global Art & Creative (an educational brand) with<br />
more than 60 branches, the bakery brand Bapple Donut &<br />
Coffee, the educational brand, to name just a few.<br />
At the same time, quite a number of franchise brands from<br />
Thailand have set up shops in Malaysia, such as BBQ Plaza<br />
(food), Black Canyon (coffee and food), Coca Suki (food), Mango<br />
Tree (food), Smart Brain (education), Doichang (coffee), etc.<br />
Furthermore, many other franchise brands have shown<br />
tremendous interest in opening the market and finding<br />
investors in Malaysia, including Smart Brain (education), Chao<br />
Doi (coffee and bubble tea), GFA (coffee and bakery), The<br />
Waffle (waffle), N&B (crepe), Hokkaido (dairy products), etc., all<br />
of which have been successful domestically and strong enough<br />
at present to extend their brands to foreign countries.<br />
It is noteworthy that all the franchise brands mentioned<br />
above are exhibitors in the Thailand Franchise & Business<br />
Opportunities <strong>2016</strong> (TFBO <strong>2016</strong>), the biggest and foremost<br />
international franchise brand exhibition in ASEAN which has<br />
been organized for 11 years consecutively.<br />
Participated in by both Thai and international investors, the<br />
event is organized by Diversified Communications (Thailand)<br />
Co., Ltd., and is an ideal opportunity for Malaysian investors<br />
and franchisors wishing to expand their businesses to Thailand.<br />
The 12thTFBO will run from 4-7 August <strong>2016</strong> at the Bangkok<br />
International Trade and Exhibition Center(BITEC), Bangkok,<br />
Thailand and expects to welcome more than 15,000 investors/<br />
visitors from 40 countries around the world.<br />
For more details, email tfbo@divcom.<br />
co.th or info@divcom.co.th, call Ms.<br />
Natt at 662 861 4013 orvisit www.<br />
thailandfranchising.com.<br />
Franchise Asia • <strong>2016</strong> Vol 31<br />
29
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