FRANCHISE ASIA JAN 2016

International Focus
• Are you serious about running your own business
• Are you willing to work hard 24-7-365
• Are you willing to do the dirty work
• Are you going to enjoy owning and operating the
franchise business
• Are you willing to follow the franchise System
• Are you successful in dealing with people
• Can you afford the investment
• Do you understand your contractual obligations
• Do you have spouse and family support
• Do you have a positive outlook and a strong desire
to succeed
• Do you want to make money and achieve
financial independence
If you do ultimately invest in a franchise you will become part
of a family and together with the franchisor you will need to
constantly work on the following:
• Enhancing the real and perceived value of the brand in the
minds of current customers and the community.
• Getting and keeping more and more customers by
marketing the brand and consistently following the proven
operating system.
• Becoming more efficient, effective and profitable
• Developing people who are committed to serving customers
Franchising is a proven business model and the pros of
investing in a great franchise brand far outweigh the cons.
Additionally investing in a franchise business generally presents
much less of a risk than trying to create your own business
from scratch.
Hopefully the advice in this article will help you when you
are evaluating franchise opportunities and considering an
investment in a franchise business and I will leave you with
a bit of ancient wisdom which is somewhat more time tested
than the advice that I have given you herein:
“Victorious warriors win first and then go to war, while
defeated warriors go to war first and then seek to win”
Sun Tzu
Troy has more than 25 years of
experience in senior executive positions
in international franchising and business
development working directly with and
consulting for both franchisors and master
franchisees across the various sectors
of the franchise industry including F&B,
retail and services. Troy’s experience
spans across more than 70 countries
and multiple regions including extensive
experience in the Asia Pacific Region and
across the Indian-Sub Continent, Europe, the Middle East and
parts of Africa. Troy has spoken at leading franchise expos and
events internationally and his broad experience and exposure
lends itself to his presentation topics which are founded on his
real world experience.
32 Franchise Asia • 2016 Vol 31