FRANCHISE ASIA JAN 2016

MESSAGE
From Franchise Asia
Published by:
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Publisher
John Lim
Editor
Thiagarajan
Editorial Team
John Lim
Thiagarajan
Marketing & Sales
John Lim
Fiona Lim
Creative Team
Nasyiha Badela
Azni Aznun
Do you fear franchising?
If you’re looking for the safest way to expand or diversify a business, it’s franchising.
Numerous people have become wealthy through franchising, and there are no financial or
educational barriers to keep anyone from using this concept successfully. Governments
around the world have made it possible for the average person to investigate franchising and
predict the outcome of a franchise investment.
But, why do so many people fear franchising when it is considered the safest way to expand or
diversify a business?
Of course, some franchise brands are better than others, but they are not all bad. Of all
the franchisees, some are more profitable than others, but they are not all struggling for
survival or even at odds with their franchisor. A little bit of investigation will show anyone
who’s interested that there’s more good than evil in franchising. Yes, success does come
with a price.
Remember, familiarity is one of the reasons franchised businesses succeed. Each one that’s
successful follows a system. The system has been crafted to meet the needs of consumers
and ultimately to produce a profit for the person who implements the system. That’s called
franchising. Most small business owners, including franchisees, have little expertise in
running a business. They may have perfected a skill or a craft, but that’s not the same as
running a business.
Will you succeed without fear? No. You’ll be afraid from time to time. But you ought not let
fear scare you forever from going into business without franchising!
To your franchising success in 2016!
John Lim
Publisher
Thiagarajan
Editor
Printer
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Franchise Asia encourages reader feedback.
Please email to editor@acepremier.com
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