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Insight success The 30 Most Valuable Consulting Companies

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<strong>30</strong><br />

<strong>The</strong> <strong>Most</strong> valuable<br />

onsulting<br />

<strong>Companies</strong><br />

Yesweus:<br />

Online Prestige Builders<br />

Multiplying the Joy of Success<br />

In the present Digital Age, the emphasis on marketing<br />

goes beyond just the branding and creating awareness.<br />

It also stresses on customer engagement so that there is<br />

a positive vibe among the customers about the company.<br />

<strong>The</strong> interesting part here is that many companies are doing<br />

digital marketing without a clear strategy and with a<br />

plethora of information at disposal over the digital stream,<br />

consumers are facing too many options and hence too many<br />

decisions which eventually do not convert into a <strong>success</strong>ful<br />

conversion.<br />

Mumbai based Yesweus was founded in 2011 by Vinod<br />

Kadam with the sole purpose of delivering services<br />

according to the requirements of their clients in a way that<br />

it leaves no doubt in the minds of their client’s clients. <strong>The</strong><br />

company looks into different strategies for each client so<br />

that every step taken by Yesweus gives the client an<br />

opportunity to make their brand go global and stay<br />

competitive.<br />

Strategies to Build Online Reputation<br />

Keeping in view of every client’s affordability and comfort<br />

and branding strategy Yesweus has designed a slew of<br />

customizable services that would cater to every taste and<br />

needs. <strong>The</strong>y work in close tandem with their clients and<br />

indulge in a few brainstorming sessions to bring out the best<br />

from their clients via the digital medium.<br />

Search Engine Optimization<br />

Keeping the Google Penalty aspect on the highest priority,<br />

Yesweus strictly follows all the white hat techniques that<br />

are followed during each step of Organic Search, On-Page<br />

SEO, Link Building, Keyword Research/Strategy and<br />

Activity Reports.<br />

App Store Optimization<br />

In App Store Optimization, they use the right keywords that<br />

help in converting visitors into users and get the desired<br />

number of downloads. Yesweus guarantees that the client’s<br />

app ranks at the top in the app store’s search results. <strong>The</strong>y<br />

engage in app title optimization, app keyword optimization,<br />

apps landing page optimization and app screenshot<br />

promotion.<br />

Social Media Optimization<br />

<strong>The</strong>y are the specialist in social media marketing with basic<br />

provisions such as submitting a video in video submission<br />

sites for YouTube and the complex task of building an<br />

interaction with the audience. <strong>The</strong>y ensure quality posts and<br />

updates relating to the brand on all the social networking<br />

sites.<br />

Mobile App Development<br />

With everyone using the Smartphone and an increased<br />

dependence on mobile applications, mobile apps are clearly<br />

the future and are essential for that extra edge over the<br />

competition. <strong>The</strong>y consider factors such as limitation of<br />

screen resolution, different brands and categories of mobile<br />

phones, developing different applications for each platform<br />

and the negative effect of device performance.<br />

Website Development<br />

At Yesweus, they firmly believe in the concept that website<br />

is the aspect that people look at first, and if that is not<br />

interesting, then the website won’t be sturdy. <strong>The</strong>y design<br />

responsive websites that can be accessed the same way on a<br />

mobile phone as on a desktop and even under a slow<br />

internet provision. <strong>The</strong>y expertisein PHP, Java, .NET,<br />

JavaScript and HTML5.<br />

<strong>The</strong> Seed that grew into a Tree called Yesweus<br />

Vinod Kadam, Managing Director and CEO of Yesweus,<br />

began his journey in digital marketing by promoting<br />

himself as an SEO Freelancer on Facebook and Google.<br />

Vinod Kadam understood the significance of the changes<br />

occurring in the field and worked hard to keep up with the<br />

64<br />

| February 2017 |

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