Annual Review 2006 - PwC

Why?
Our
Clients.
Entertainment
and Media
National economic expansion continues to grow with strong
contributions from entertainment and media. The sector’s
overall momentum is projected to stay relatively ahead of
infl ation with fl uctuations between individual mediums.
Signifi cant growth will continue in areas of new media while
traditional outlets such as print, radio and free-to-air will
parallel or remain slightly behind infl ation.
This trend will see companies
that own traditional media
looking to expand or invest in
new products as the growth
rates diverge. PwC has played
an instrumental role in helping
Australian media organisations
understand changing consumer
behaviour and create strategies
for confronting the evolving
market. In response, these
organisations have begun to
Case
Study
Salmat:
Preparing for growth
develop new business models
that hedge established
products against newer
acquisitions.
As entertainment and media
organisations attempt to
diversify, the Federal
Government continues to work
toward relaxing foreign and
cross-media ownership laws.
Salmat is the leading direct customer communication company in
the Australasian region. The company assists businesses in
communicating with customers through targeted media such as
catalogues, business process outsourcing such as bank and
services statements and inbound and outbound contact centres.
PwC has worked with Salmat since its transition from a privately
owned business to an ASX 200-listed entity in 2003. The fi rm’s
services have spanned a variety of areas including risk
management and internal audit support.
With the help of PwC in 2006, Salmat launched its business
transformation program – Optimise. The initiative is designed
to prepare the organisation and its internal culture for the next
10 years of growth. The fi rm has supported the program by
providing six months of project management support, project
delivery and communications assistance.
The resulting mergers and
acquisitions will dramatically
impact the future of the sector
and its fl exibility in addressing
these issues.
“The complexity and depth of
the program required us to find a
partner with the experience to get
us started and facilitate a high level
of skills transfer to our project team.
The assistance of PwC was integral
in achieving our objectives during
this phase of Optimise.”
Peter Anson, Optimise Program Director
Salmat
Annual Review 2006 47