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International Home Textile Magazine – April’17

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69<br />

The embroidery loom:<br />

This technique allows for a large number of identical<br />

motifs to be embroidered mechanically. The lengthy<br />

preparation is done by hand and requires great skill.<br />

Hand-guided embroidery:<br />

A combination of handwork and machine, “hand-guided”<br />

embroidery allows greater scope in the composition<br />

and greater sophistication in the execution of the design.<br />

The needle of the embroidery machine is guided<br />

by the expert hand of a seamstress.<br />

Noël prides itself on satisfying its clientele, whose demands<br />

require the company’s expertise. Noël offers exclusive<br />

and personalized services to meet its customers’<br />

expectations: customizing designs, creating exclusive<br />

motifs, completing or matching up an heirloom, making<br />

accessories and providing a linen care service.<br />

Noël is the only company that offers embroidery lovers,<br />

whether beginners or masters, ready-to-embroider patterns<br />

called “pounced” designs.<br />

An archive of 13,000 designs<br />

In 1910, Madame Noël introduced embroidery to go<br />

along with lace for the ornamentation of table linen.<br />

Today, the archives contain 13,000 designs and thousands<br />

of tracings carefully preserved since 1883, making<br />

an infinite number of compositions possible. Fruits,<br />

flowers and leaves, wildlife scenes, the ocean life, geometric<br />

motifs inspired by art deco or more contemporary<br />

styles, etc. This fantastic range of offerings appeals<br />

to a loyal and demanding clientele.

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