International Home Textile Magazine – April’17

99
5. Nature’s Calling
Inspiration
In this style direction, called “Nature’s
Calling”, we see how natural elements, with
lots of greens, are combined with industrial
elements, old and faded, worn and aged. Old
and new are combined. Flora and fauna and
botanical ideas play an important role, but
we see a shift towards more exotic elements.
There is interest in prints for the colonial
history of exotic places with palm trees and
ideas derived from old engravings. Whole
landscapes are depicted. Digital techniques
make it possible to imitate all these effects.
We see that especially in large digitally printed
wall murals. Materials take a major role,
are often imitated and should show traces of
use. Piles, textures, relief, and high/low effects
are important, think of suede, velvets
and acoustic materials, such as felt. Also in
carpets, digital techniques and laser cutting
are quite new. Designers continue to be fascinated
by experiments with materials and natural
elements, such as oxidation, the weather,
the tide, seas and clouds. And make use
of accidental designs.
Colours
These shades of green and blues evoke a soft
natural organic atmosphere, reminiscent of
the greens from nature and the blues from water.
As colours we see Greenish Yellow, Soft
Green, Light Olive, Blueish Green, Greenish
Blue, Golden Green, Olive Green and Bronze
Green, a kind of Khaki. Because textures are
so important, the result is very lively, with
highlights and shadows. It is possible to combine
these colours with the blues and greens
of our other style directions for an interesting
effect, either pastels or bright accents.