International Home Textile Magazine – April’17

86
HTE
EVENTS
tributors, agents, chain store purchasing authorities,
local furniture stores, professional import and export
firms, designers, hotel purchasing managers, interior
design firms, experts of the private sector, mattress
industry buyers and trade press portals… In short,
all members of the industry come together at the
Sleepwell Expo-Mattress and Technologies Fair.
Running towards its major targets of 2023 set by the
government, Turkey continues to pursue its development
worldwide with its rapidly increasing population,
advantageous geography, and contribution of exports
by its advantageous geography. One of the most important
sectors in Turkey, without any doubt, is the
mattress industry, mattress machinery and components
industry. Developments, innovations and example
solidarity of the sector which has been performed
in the mattress sector in recent years, have become
the factors which affect the sleep products sector positively.
With the same token, many positive economic
indications which have been performed on behalf of
the country and the sector in recent years, many regulations
and directives made for the business volume
and the mattress sector which has grown depending
on the flow of foreign investments, indicate the importance
of the SLEEPWELL Fair. The mattress main
sector, sub-industry, machinery and equipment fair,
which has been awaited for a long time by all sleep
products industry professionals, will successfully be
held for the 4th time in Istanbul Fair Center, which is
located opposite of the Ataturk International Airport.
THE SLEEP ZONE
A special trend and testing area will be dedicated again in
the main foyer of the fairground namely THE SLEEP ZONE
where latest mattresses of 20 manufacturers will be displayed
for the testing of professionals and consumers and
to showcase the latest trends in the industry. This part had
attracted a great deal of interest during last edition by the
visitors as well as by the exhibitors.
The mattress industry in Turkey has reached the sales
figures of over 4 million in the local market in 2014. 95
percent of the market has been consisted of spring mattresses
and remaining 5 percent of foam mattresses. The
April 2017