International Home Textile Magazine – April’17

70
HTE
PROFILE
This incredible heritage is preserved, restored and regularly
updated. Noël is always creating new designs to decorate
table linen, bed linen, towels, T-shirts and accessories.
Today, Adeline Dieudonné presents the “Monte Cristo” and
“Pop Art” collections. These display graphic patterns in
bright colors, enhanced by a contemporary touch.
A showcase in the heart of Paris’ 16th
arrondissement
Located at Place d’Iena in Paris, the boutique, the one and
only showcase of Noël’s embroidered home linen collections,
is the ambassador for a name, which, in the world
of luxury, is synonymous with the finest embroidery, and
elegance for the home.
Established in 1883 by Madame Noël, the eponymous company
first specialized in antique lace. It was not until 1910
that her son, Edouard-Louis Noël, made embroidery the
company’s trademark. In collaboration with his wife, Jeanne
Boulet, he developed what would become the “Noël style.”
In the 1920s, the company moved to rue La Boétie and
became renowned for the quality of its products. Noël’s sophisticated
tablecloths were used at chic and prestigious
dinners held at venues such as the Elysée and Versailles
and receptions organized by Helena Rubinstein and Mrs.
Ford in New York. Noël forged a worldwide reputation for
itself and embroidered the cradle linen for Prince Charles
of England.
In 1992, Adeline Dieudonné acquired Noël and managed
to breathe new life into the company while preserving the
tradition of exclusivity and quality that made it such a cherished
brand. Artists and designers are regularly asked to create
new motifs that reflect the Noel style. Annabelle d’Huart
and, more recently, Florine Asch and Alice Cozon, have all
collaborated with the company. www.noel-paris.com
April 2017