Facilitator Guide 2017 FINAL

• When does this happen in our lives?
• In our chapters?
You have your collective values – those that are personal to you based on your upbringing,
your experiences (crucibles). How do personal values become apparent in an organization?
Here is an example of a business we all should know.
15/65 Chipotle – Back to the Start
10/75 Reflection
WB Page
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Show Chipotle “Back to the Start” Commercial. Running time: 2 minutes
• What did you see there related to the Why, How, and What of Chipotle.
• What is Chipotle’s Why?
• How do they achieve and further this?
• How do they prove it?
• What would happen if their how and what were not in sync with their stated Why?
• Would you still feel the same way about Chipotle? Would you still spend your money
there? Why or Why not?
This provides a great example of how being clear about your why, having the discipline to
stick to your how and ensuring that your What proves your Why can develop loyalty and
inspiration to a company, organization, and brand.
Example: Apple
Thinking about Simon Sinek’s video we watched earlier - What is Apple’s why?
- What does Apple do?
- How does Apple do it?
- Why does Apple do it? What is Apple’s purpose?
We are going to ask you to spend some time in reflection on page 15 of your workbook.
During this time, we want you to respond to the prompts included there while thinking about
our conversation this morning as well as the work that we have done up until this point.
• What is your personal Why?
• How do you achieve it? How do you demonstrate it?
• How are we proving it? What are we doing that does not prove it?
• How could we do a better job of proving it?
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