Forbes_USA_June_13_2017

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LeaderBoard THE 10-Q How to Survive a Stampeding Elephant Billionaire Tom Siebel on why small firms outperform mammoth rivals, GE’s innovation problem and one very memorable safari. Your 2009 elephant goring: What’s the story? Daybreak in the Serengeti. I’m armed with a Nikon. Herd of 15 elephants, 200 yards away. Gust of wind. Matriarch charges us. Then? She hurls the guide about 12 yards away and races up to me. I can smell her. I took a tusk through my left leg. She stepped on my right leg, and my foot came off. By “off,” you mean . . . ? Detached! Hanging on by a flap of skin. That’s your pattern: Start a company. Then get almost killed. We started Siebel Systems in 1993. Two years later, I was kicked by a horse. The prognosis: “permanent, irreparable brain damage.” It’s hard to tell whether that prognosis turned out to be accurate or not [laughs]. What makes IoT software a hard problem to solve? Integration. You need a base of big-data and predictive-analytics capabilities, and a platform for third-party apps. So does this mean Silicon Valley wins the IoT sweepstakes? No. The next generation of IoT apps in, say, the aerospace industry probably come from Honeywell, not Silicon Valley. Same in health care. And so on. How did Oracle, your alma mater, spin off so many great entrepreneurs: you, Marc Benioff and others? Larry Ellison hires bright, type A, thinkoutside-of-the-box-type people. But Oracle never encouraged a lot of internal entrepreneurism. So people who were entrepreneurs needed to go get that experience someplace else. ENTERTAINMENT Richest Rappers THE ONLY THING more predictable than a Diddy name change? His place atop our annual list of the wealthiest hip-hop artists. But the man formally known as Sean Combs now has some real competition. Jay Z’s fortune has jumped 30% in the past year after a $200 million investment from Sprint reportedly put the valuation of his music-streaming service, Tidal, at $600 million, more than ten times what he paid for the company two years ago. Which rapper will hit billionaire status first? Hard to say. Diddy has a lucrative Cîroc vodka deal with Diageo, while Jay Z augments his portfolio with a champagne brand, Armand de Brignac, and a growing entertainment company, Roc Nation. 1. DIDDY NET WORTH: $820 MIL Perhaps the verdict comes through your latest startup, C3 Internet of Things? The Internet of Things needs a software platform. Today there are 19 billion sensors. In five years, 50 billion. But why your startup? Huge companies like GE plan to own the IoT market. GE is the world’s greatest 19th-century company. Its market value the last 17 years has gone from $475 billion to about $250 billion. Nice job. These guys make valves and pumps. So, small companies always win during transitions? Microsoft built its first product with two people. Apple did it with four. GE takes 3,000 mediocre people and says, “Build a software stack.” TOM SIEBEL SPOKE WITH RICH KARLGAARD, OUR EDITOR-AT-LARGE AND GLOBAL FUTURIST. THIS INTERVIEW HAS BEEN EDITED AND CONDENSED. FOR THE EXTENDED CONVERSATION, VISIT FORBES.COM/SITES/RICHKARLGAARD. 3. DR. DRE $740 MIL 2. JAY Z $810 MIL 4. BIRDMAN $110 MIL 5. DRAKE $90 MIL RICHEST RAPPERS BY ZACK O’MALLEY GREENBURG WITH NATALIE ROBEHMED TIMOTHY ARCHIBALD FOR FORBES (LEFT); KEVIN MAZUR/GETTY IMAGES; MIKE COPPOLA/GETTY IMAGES; AMANDA EDWARDS/GETTY IMAGES; DAVE KOTINSKY/ BET/GETTY IMAGES; ANDREW LIPOVSKY/NBCU PHOTO BANK/GETTY IMAGES 28 | FORBES JUNE <strong>13</strong>, <strong>2017</strong>
THE ETERNAL MOVEMENT Ulysse Nardin, from the movement of the sea to the perpetual innovation of Haute Horlogerie. For over 170 years, the powerful movement of the ocean has inspired Ulysse Nardin in its singular quest: to push back the limits of mechanical watchmaking, time and time again. ULYSSE NARDIN SPONSOR OF ARTEMIS RACING, CHALLENGER OF 35TH AMERICA’S CUP Executive Skeleton Tourbillon Silicium technology 170-hour power reserve ulysse-nardin.com
Page 2 and 3: DISCOVER THE #WinstonGarden
Page 4: Contents // JUNE 13, 2017 VOLUME 19
Page 7 and 8: Here’s to breaking more glass cei
Page 9 and 10: UNICEF does not endorse any brand o
Page 11 and 12: Suchi Mehta, Sheraton Associate sin
Page 13 and 14: FACT & COMMENT “With all thy gett
Page 15: Slack is where work happens, for mi
Page 18 and 19: LeaderBoard ABOUT-FACE The rear of
Page 20 and 21: LeaderBoard ENTERTAINMENT Hello, Do
Page 22: LeaderBoard ON THE BLOCK Time Machi
Page 25 and 26: Learn why enterprises worldwide tru
Page 27 and 28: REL ABLE You rely on your employees
Page 29: O-mobile: Jerry Seinfeld got coffee
Page 34 and 35: LeaderBoard CONVERSATION THE INTERE
Page 36 and 37: Where Creativity Connects. Spring i
Page 38 and 39: STRATEGIES 36 | FORBES MONTH 00, 20
Page 40 and 41: STRATEGIES most successful technolo
Page 42 and 43: STRATEGIES Farquhar and Cannon-Broo
Page 44 and 45: STRATEGIES Mohammed bin Salman, 31
Page 46 and 47: STRATEGIES How the West Was Won Des
Page 48: TECHNOLOGY FAST TECH 25 Big Pharma
Page 51 and 52: CEO, JON ORINGER SHUTTERSTOCK Shutt
Page 54 and 55: 3 0 3 0 U N D E R OFFICE MATES ORGA
Page 56 and 57: ENTREPRENEURS Google Slayer Startin
Page 58 and 59: ENTREPRENEURS HUMAN RESOURCES HOW T
Page 60 and 61: ENTREPRENEURS SMALL GIANTS Lightbul
Page 62: ENTREPRENEURS Vidal later joined Ta
Page 65 and 66: your co-conspirator might give you
Page 68 and 69: INVESTING FUNDS Build the Wall! Por
Page 70 and 71: Passion fuels potential. Inspiratio
Page 72 and 73: America’s Richest Self-Made Women
Page 76 and 77: Sponsored Inspiring Greatness: ADVA
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America’s Richest Self-Made Women
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THE LOOMING RETAIL BAILOUT Think Am
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FORBES RETAIL BAILOUT CHEAP LABOR H
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FORBES RETAIL BAILOUT 10 5 0% % 10
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THE BIG CHEESE FROM PIZZA HUT AND D
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THE CHEESE KING An avalanche of che
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THE CHEESE KING Just as his timing
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FORBES LIFE The Second Time Around
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THOUGHTS ON Pioneers “I don’t r
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LET’S LACE UP OUR SHOES. LET’S
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HOW ONE WOMAN LAUNCHED A PUBLIC HEA
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THE ZIP SHOULDER TOTE DETROIT • W
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