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Forbes_USA_June_13_2017

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JUNE <strong>13</strong>, <strong>2017</strong><br />

ENTREPRENEURS<br />

54 | GOOGLE SLAYER<br />

Starting with $15,000, Jorn Lyseggen built a version of Google Alerts<br />

before Google Alerts. And despite the big-foot competition, Meltwater<br />

has found the talent to forge a $300 million company.<br />

BY ZACK O’MALLEY GREENBURG<br />

58 | LIGHTBULB MOMENT<br />

It took a trip to China for the founders of Green Creative to spot an<br />

LED-bulb niche in the U.S.<br />

BY JEFF KAUFLIN<br />

INVESTING<br />

62<br />

62 | WALL STREET’S ROBOCOP<br />

Tim Estes’ insights into language and meaning are<br />

helping detect terrorists, human traffickers and market<br />

manipulators—and making him rich.<br />

BY ANTOINE GARA<br />

66<br />

66 | BUILD THE WALL! POR FAVOR.<br />

Trump’s incendiary tweets against Mexico are music to<br />

the ears of BlackRock’s intrepid emerging-market portfolio<br />

manager Gerardo Rodriguez.<br />

BY KENNETH RAPOZA<br />

FEATURES<br />

80 | THE IT GIRL<br />

Former news anchor Jamie Kern Lima began testing makeup<br />

a decade ago to help cover her red, blotchy skin. That experimentation<br />

led to the creation of IT Cosmetics, which L’Oréal snapped up<br />

in 2016 for $1.2 billion. Now she’s plotting to turn IT into the largest<br />

beauty brand in the world.<br />

BY CHLOE SORVINO<br />

86 | AMERICA’S RICHEST SELF-MADE WOMEN<br />

These 60 entrepreneurs, innovators and entertainers made their money<br />

in everything from makeup to finance. Altogether they are worth a<br />

record $61.5 billion, 17% more than a year ago.<br />

EDITED BY LUISA KROLL<br />

94 | THE LOOMING RETAIL BAILOUT<br />

Think America’s retail industry is hurting now? It’s about to get way,<br />

way worse—and these nine charts prove it.<br />

BY GEORGE ANDERS<br />

100<br />

100 | THE BIG CHEESE<br />

From Pizza Hut and Domino’s to Little Caesars and Papa John’s,<br />

the vast majority of pizzas in America feature mozzarella from one<br />

company. For the first time, secretive billionaire James Leprino<br />

explains how he built a cheese juggernaut.<br />

BY CHLOE SORVINO<br />

LIFE<br />

106 | THE SECOND TIME AROUND<br />

When watch collector Pascal Raffy bought the venerable Swiss brand<br />

Bovet, he reinvented the company—and himself.<br />

BY ROBERTA NAAS<br />

108 | THOUGHTS<br />

On pioneers.<br />

6 | FORBES JUNE <strong>13</strong>, <strong>2017</strong>

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