People_USA_June_26_2017
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KEEP IT<br />
CLEVER<br />
“Make the<br />
captions as witty<br />
as possible.<br />
And don’t go<br />
overboard on<br />
hashtags:<br />
If it’s not clean<br />
and appealing,<br />
people don’t<br />
want to like it.”<br />
As for costumes?<br />
“If it’s well<br />
thought-out,<br />
it works.”<br />
DOUG THE PUG’S<br />
Nashville<br />
native<br />
Doug<br />
with<br />
parents<br />
Rob<br />
Chianelli<br />
(left) and<br />
Mosier.<br />
Guide to Getting<br />
Instagram-Famous<br />
@ITSDOUGTHEPUG—FOLLOWED<br />
BY 2.6 MILLION—OFFERS<br />
TIPS VIA MOM LESLIE MOSIER<br />
WHAT IF<br />
YOUR<br />
OLDER DOG<br />
COULD THINK<br />
MORE LIKE HIS<br />
YOUNGER SELF?<br />
Purina® Pro Plan® Bright Mind®<br />
Adult 7+ contains enhanced botanical<br />
oils shown to promote alertness and<br />
mental sharpness in dogs age 7+.<br />
BRIGHTMINDEFFECT.COM<br />
BE CONSISTENT<br />
“Take as much good quality<br />
content as possible. Forget<br />
quantity: If you’re debating<br />
whether to share something,<br />
chances are you shouldn’t.<br />
Be proud of your posts.”<br />
TOP TO BOTTOM: COURTESY LESLIE MOSIER; GILBERT<br />
CARRASQUILLO/FILMMAGIC; COURTESY LESLIE MOSIER(3)<br />
DON’T POSE<br />
“<strong>People</strong> prefer<br />
to see Doug in<br />
a natural state;<br />
if a photo is<br />
too perfect,<br />
it won’t get as<br />
many likes.”<br />
BE NICE TO YOUR FANS<br />
“We try to respond to as many people as<br />
possible. We have a lot of dedicated fan<br />
accounts, people who send us gifts. It’s so<br />
sweet, so we try and keep up with them.”<br />
FOR ADULT DOGS AGE 7+<br />
Available exclusively at<br />
Pet Specialty Retailers.
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