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Fashion<br />
Furthermore, Hui said last year and 2017 were the toughest<br />
years of her life. "The immense double responsibility of raising<br />
a baby and building a business and keeping it going, took<br />
turns keeping me up at night. I've learnt so much about the<br />
importance of building a team and finding the right pace, for<br />
you. Just like running my ultra trail races you have to find the<br />
right speed to be able to keep going. If you go too fast or<br />
too soon you will end up cramping and 'DNF-ing' (did not<br />
finish). If you go too slow you may not reach the checkpoint<br />
cut-off times and will be disqualified."<br />
"You also need to be able to find the right people to train,<br />
run and race with you because they keep you going when you<br />
don’t think you can and you take turns leading and inspiring<br />
each other."<br />
She added, "I've been blessed by so many team members at<br />
ash be nimble, whether they're part-timers helping out in<br />
between school and university or my full-timers who have left<br />
stable jobs because they’re drawn to the brand. They've all<br />
shown incredible care and passion for the brand and<br />
me personally."<br />
Today, ash be nimble sells sportswear all below the RM100<br />
price tag with a range of products for men, women, children<br />
and muslimah which caters to the modest active wear range.<br />
Her bestsellers are sports bras, running skirts, unisex and kids<br />
tees and sports hijab. The brand has fun colours and also a<br />
steady supply of neutral and staple options in the colours of<br />
black, grey and navy blue.<br />
On her muslimah range, Hui said a Muslim trail runner in<br />
Indonesia donning heavy and long apparel for a 100-kilometre<br />
run inspired her to create designs that not only was affordable<br />
and accessible but functional across race, religion, borders,<br />
body types and boundaries.<br />
As such, she began to design sports hijabs with long sleeved<br />
tops and skirts or leggings featuring quick dry, mesh panels<br />
or hidden pockets to ensure one is allowed to be both<br />
adventurous and demure at the same time.<br />
At the end of the day, Hui said she wanted something that<br />
would benefit and inspire people from all walks of life. Even<br />
the name of the brand speaks volume of the personality it<br />
wishes to exude as the words 'ash be nimble' is a play on<br />
words involving her loved one's names and the English nursery<br />
rhyme, Jack Be Nimble. As for the name being in all small<br />
letters, once again, it's all about staying approachable to all.<br />
As for the future, Hui said plans included "rolling out fun<br />
designs every month, having a flagship store somewhere in<br />
KL, expanding to Indonesia and the region as fitness takes<br />
off in Southeast Asia, being able to influence and inspire more<br />
people to get into fitness!"<br />
* Visit ash be nimble at ashbenimble.com or at 30A, Jalan<br />
SS20/10 Damansara Kim, 47400 Petaling Jaya, Selangor<br />
Store Hours:<br />
• Weekdays: 10am – 6pm (closes at 8pm on Thursdays)<br />
• First and last Saturday of the month: 10am – 4pm<br />
Promo Code for ONLINE Use: ABNMERDEKA17<br />
• 17% off entire order<br />
• One-time usage per customer<br />
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