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Fashion<br />
Batikrolls Founder, Nura Alkhatib<br />
The inspiration to begin these cakes also came<br />
partially from Nura's mother. To this, Nura said, "My<br />
mum always loved making desserts and cakes that<br />
she found in magazines, cookbooks and TV cooking<br />
shows. She always made cookies or desserts that<br />
were a little more meticulous than usual. I suppose,<br />
I was inclined to appreciating pretty and petite<br />
desserts. So, I was always on the hunt for sweet<br />
treats that looked and tasted amazing. She is 63<br />
years old and still passionately loves baking like<br />
she did 30 years ago."<br />
Nura said she used one of her mother's popular<br />
Swiss roll recipe and fused it with inspiring roll cake<br />
art that she saw from places like Japan, Thailand<br />
and Indonesia. "My aim was to continue this<br />
tradition and share some of my mum's beloved<br />
cakes with more people."<br />
Asked on whether there are plans to open a physical<br />
bakery, Nura said as demands always exceeded<br />
their expectations, they are looking to expand their<br />
kitchen space to cater for more baking artists to<br />
produce more Batikrolls.<br />
"Our distribution channel will primarily stay online at<br />
this stage but we aim to adopt a travelling pop-up<br />
shop model so we can share Batikrolls in many cities<br />
and locations. We are getting so many requests<br />
from different locations around Malaysia and Asia,<br />
we hope to cater for these people with a popup<br />
shop in their locations." So, she added that a<br />
pop-up store in your nearest town or city is a high<br />
possibility.<br />
Due to courier restrictions in transporting a food<br />
item, Batikrolls only takes orders from neighbouring<br />
countries. Hence, it is currently only able to fulfil<br />
requests from Singapore, Malaysia and during<br />
festive periods, for Brunei.<br />
Deliveries to west coast of Malaysia, is a next day service, done via a refrigerated<br />
truck. Deliveries to Brunei are only done during festive periods when the<br />
Batikrolls team hand carries the cakes to the country. The 22cm rolls will last<br />
one month when stored in the freezer or three days when stored in the fridge.<br />
If you wish to place an order, visit batikrolls.com<br />
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