Global Compact International Yearbook Ausgabe 2010

Best Practice
CSR Management
Deutsche Post DHL is the world’s leading
mail and logistics company with about
500,000 employees around the world.
We perceive this market leadership as
a special responsibility to use our core
expertise in logistics and our worldwide
presence to the benefit of society and
to continuously minimize our impact
on the environment. For us, corporate
responsibility (CR) means combining
business success with social responsibility.
It means actively living responsibility,
and fortunately, we can rely on our
employees and their know-how, talents,
and passion to do just that. “Living Responsibility”
is therefore the motto for
our corporate responsibility strategy.
We divide our commitment into three
specific areas: environmental protection,
disaster management, and education.
With our programs GoGreen, GoHelp,
and GoTeach, we connect our business
Deutsche Post DHL is founding partner
and largest supporter of Teach First
Deutschland.
with our employees and our customers,
as well as our investors.
We believe that business success
and corporate responsibility go handin-hand.
Therefore, our CR approach is
an integral component of our long-term
business strategy, the so-called Strategy
2015. As part of our long-term outlook,
we asked customers, experts, and scientists
last year about the major issues
for the years to come. The results were
published in the 2009 Delphi study “Delivering
tomorrow – customer needs
in 2020 and beyond” highlighting that
climate change will be the key driver
for a revolution in new products and
services. Customers will have new needs,
new expectations, and demonstrate new
behaviors. Eco-friendliness and conscientious
consumption will increasingly
determine purchasing behavior.
The study also shows that the logistics
industry will set trends and establish
new standards for cooperative efforts and
an environmentally friendlier business.
We want to take a leading role in green
activities, in humanitarian actions, as
well as in education, taking advantage
of our expertise and our worldwide presence.
Our activities and our progress
GoGreen
Our GoGreen program is a beacon in the
logistics industry. We have set ourselves
ambitious targets with a focus on CO 2
emissions as an important factor in our
industry. By 2020 Deutsche Post DHL
aims to improve the carbon efficiency of
its own business activities and those of
its subcontractors by 30 percent. In other
words, the carbon footprint per item
shipped, tonne per kilometer transported,
or square meter of space used is to be cut
by almost one-third compared to 2007
levels. As an intermediate target, we aim
to reach a 10-percent improvement in
our own carbon efficiency by 2012. Why
do we feel we have a special responsibility
to do this? Our core business of logistics
services and transportation – and
especially road and air transport – has
a significant impact on the environment.
Therefore, we have developed measures
to minimize these impacts. Our
approach includes optimizing our air and
vehicle fleet, raising energy efficiency,
implementing innovative technologies,
developing “green” products, encouraging
our employees to reduce resource
usage and CO 2
emissions, and getting
our customers and subcontractors on
board. Our employees play a crucial role
in all our attempts to make our business
as “green” as possible, and encouraging
our 500,000 employees worldwide to join
the effort by adopting climate-friendly
practices is just as important as driving
innovations and using alternative energy
sources. To raise awareness among our
employees, we developed a training tool
comprising a workshop for teams of all
levels and areas. Such workshops are
based on employee idea management
and are implemented step-by-step in
our business units. Our employees identify,
develop, and commit to measures
implementable in the workplace. These
measures can be as simple as turning
off the lights when leaving the room
or only receiving new stationary when
returning used material.
Since the introduction of the “green”
seminars, thousands of employees have
pledged their commitment to environmental
measures they themselves have
developed, and in doing so, have introduced
several climate-friendly ideas
into the Group. The resulting action
plan is written on a specially designed
poster outlining the workshop. Any
wider-reaching ideas resulting from the
workshop are collected and forwarded
to decision-makers.
GoTeach
GoTeach was established as a CR program
to reinforce our global engagement in
the area of education. We believe that
education is a high-value asset and key to
our children’s future. And it is key to our
companies future as well: As one of the
world’s largest employers, we are always
looking for well-trained, capable staff
with different levels of qualifications.
With its GoTeach program, Deutsche Post
DHL encourages and develops initiatives
that support education and help young
individuals expand their personal development
and skills. Additionally, GoTeach
offers employees the opportunity to
volunteer in educational projects.
In 2009 Deutsche Post DHL entered
a long-term cooperation with Teach First
Deutschland in Germany. The idea behind
Teach First Deutschland is based
Global Compact International Yearbook 2010 111