Global Compact International Yearbook Ausgabe 2011
Over the last several years, the United Nations has become a trailblazer in promoting corporate responsibility. “In the 11 years since its launch, the United Nations Global Compact has been at the forefront of the UN’s effort to make the private sector a critical actor in advancing sustainability,” UN Secretary-General Ban Ki-moon says in the 2011 edition of the Global Compact International Yearbook. Edited by the German publishing house macondo, the new Yearbook offers insights on political as well as sustainability issues. Exemplary entrepreneurial commitments can foster and create incentives for other companies. To guide companies along this road, they need a blueprint for corporate sustainability. This is the focal topic of the new Global Compact International Yearbook. Guidelines for consumer standards and labels, an analysis of the new ISO 26000 SR Standard, and a debate about the historic changes in the Arab world are other major topics explored. Among this year’s prominent authors are Lord Michael Hastings, NGO activist Sasha Courville, and the former Director-General of the United Nations Office at Geneva, Sergei A. Ordzhonikidze.
Over the last several years, the United Nations has become a trailblazer in promoting corporate responsibility. “In the 11 years since its launch, the United Nations Global Compact has been at the forefront of the UN’s effort to make the private sector a critical actor in advancing sustainability,” UN Secretary-General Ban Ki-moon says in the 2011 edition of the Global Compact International Yearbook. Edited by the German publishing house macondo, the new Yearbook offers insights on political as well as sustainability issues.
Exemplary entrepreneurial commitments can foster and create incentives for other companies. To guide companies along this road, they need a blueprint for corporate sustainability. This is the focal topic of the new Global Compact International Yearbook. Guidelines for consumer standards and labels, an analysis of the new ISO 26000 SR Standard, and a debate about the historic changes in the Arab world are other major topics explored. Among this year’s prominent authors are Lord Michael Hastings, NGO activist Sasha Courville, and the former Director-General of the United Nations Office at Geneva, Sergei A. Ordzhonikidze.
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Agenda<br />
Blueprint<br />
Blueprint<br />
for Corporate<br />
Sustainability<br />
<strong>Global</strong> interconnectivity lets consumer markets constantly<br />
grow together. Modern communication technologies accelerate<br />
this phenomenon: The brand image as well as the selfperception<br />
of any company lies in the hands of millions of<br />
people using social media or their buying power. Businesses<br />
therefore have to prove they have taken responsibility along<br />
their entire value chain. Stakeholders across all sectors, regions,<br />
and segments of society are asking for it – in fact, they are<br />
demanding it – and they are tolerating misconduct less<br />
and less. The concept of corporate social responsibility (CSR)<br />
has, over the last years, significantly developed: from noble<br />
promises and boilerplate solutions toward a management<br />
approach and a powerful driver that can build a new, more<br />
sustainable 21st century economy. To guide us along this road,<br />
we urgently need a blueprint for corporate sustainability.<br />
6 <strong>Global</strong> <strong>Compact</strong> <strong>International</strong> <strong>Yearbook</strong> <strong>2011</strong> <strong>Global</strong> <strong>Compact</strong> <strong>International</strong> <strong>Yearbook</strong> <strong>2011</strong><br />
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