VFX Voice - Fall 2017

ack to the roots of undistracted storytelling.”
Co-founded by Joe Farrell and Dogan Koslu, Tangerine Apps,
based in Los Angeles, combines visual effects and videogame
expertise to produce VR experiences that assist with traditional
filmmaking, as well expand the scope of marketing campaigns for
feature films such as Beauty and the Beast and the bid for the 2024
Olympic Games in Los Angeles.
“We have been literally standing outside of the computer staring
in through a little window into the digital world,” remarks Farrell.
“Now what you are able to do is stand inside the digital world and
realize the scale or scope of things with a sense of perspective.
There’s a lot of prep work that goes into it, but once the filmmaker
is in VR decisions are instant. Before, it was like, ‘I am going to
make a decision and hope that it’s the best.’”
Google Spotlight Stories is VR content produced by Google’s
Advanced Technology and Projects group located in San Francisco.
Director Jan Pinkava has collaborated with acclaimed filmmakers
Aardman Animations, Justin Lin and Patrick Osborne to produce
shorts that include the Pink Panther-themed Special Delivery,
live-action alien visitation Help and cross-country father/daughter
relationship Pearl.
TOP: A color key for the library located within
the lighthouse featured in Arden’s Wake.
(Image courtesy of Penrose Studios)
“Inside the home are the standard models
of pay for watching, purchase, advertising or
subscription. Outside of the home there are VR
arcades popping up all over the place. People
want our content specifically in those theatres,
so you can see a licensing model.”
—Maureen Fan, CEO, Baobab Studios
FALL 2017 FXVOICE.COM • 43