Creative HEAD Ireland March/April 2017

TARGET THE
TIME-SAVERS
CREATIVE HEAD ADVERTORIAL
{ CONSULTATION TIPS } { SMARTBOND } {
*Kantar Wordpanel, Females GB 12 m/e Sep 2015.
ENTICING THAT ELUSIVE 25 to
34-year-old client into the salon is
challenging, yet they spend the most
versus any other age group in the salon
and it’s growing at 3 per cent.* So, what
do they care about? How can we tailor
our services to meet their needs?
These women are experiencing a shift in
their day-to-day lives; different priorities
or commitments mean less ‘me time’.
Hair damage is another worry with
about 75 per cent* of them having
shoulder length hair or longer. There is a
desire for manageable hair and they are
willing to invest to make this happen.
They value the professional difference
but want consistency of service delivered
and FAST!
Here are our top tips for time-savers:
1. THE RIGHT INSIGHT – Tap into their
time-conscious needs. Ask how much
time they have to do their hair?
2. THE RIGHT LENGTH – Recommend a
medium-length style. On average women
spend two minutes less a day styling this
length hair – that’s 12 hours a year.
3. THE RIGHT SERVICES – Colour products
such DIA and LUO have express
development times, meaning clients can
have their colour done in under an hour.
INCREASE YOUR PROFITS WITH SMARTBOND
€3,000
THAT’S HOW MUCH the Brown Sugar salon group in Dublin is making in
average sales each week from Smartbond, the revolutionary bonding agent from
L’Oréal Professionnel. The team sells between 90 and 100 applications a week –
so just imagine what Smartbond can do for your salon’s bottom line! Encourage
clients to use it when they have hair coloured for stronger, shinier hair! Frank
O’Keeffe from Brown Sugar shares the salon’s top tips on how to sell Smartbond...
1. Offer Smartbond to all your clients – its not just for blondes or clients
wanting an extreme transformation.
2. Highlight to clients that toners last longer due to a stronger hair fibre.
3. Make Smartbond visible in your salon – on your price list, at the styling
station and in your colour room!
THE COURSE }
REFRESH IT!
{
THE RETAIL }
NEW!
Added heat protection
up to 230˚C
Let your client’s
colour shine through
with L’Oréal Professionnel’s
luxurious Mythic Oil Haircare
range. The Original Oil is
our ultimate multi-tasker. It
nourishes and adds shine,
controls and smooths hair
without weighing it down.
WE ALL NEED a little refresher now and
again to get us buzzing and back in the zone
– and that’s just what the Colour SpeciA-List
Refresher course from L’Oréal Professionnel
is all about! This one-day energy expander
will recap and update the colour specialist 10
principles of colour, and fuse your knowledge
with all the latest innovations coming from the
Parisienne colour house. End result? Bags more
confident and a fizzing need to get creative with
the shade charts once again! Think of it as a
spring clean for your colour skills…
Book your place now for 21 June at the L’Oréal
Academy in Dublin. Call 01 604 5914
CREATIVE HEAD IRELAND
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