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Creative HEAD Ireland March/April 2017

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The edit<br />

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY<br />

SMALLER SALONS<br />

DOWNBEAT ABOUT<br />

BUSINESS GROWTH<br />

A RECENT STUDY has revealed a sharp<br />

divide between small and medium-sized<br />

firms on their business outlooks, raising<br />

concern for the survival of micro salons,<br />

with fewer than five employees.<br />

Fewer than half of microbusiness owners<br />

expect their company to grow over the next<br />

two years, compared with almost threequarters<br />

of larger scale SMEs, according to a<br />

new report by Albion Ventures, independent<br />

venture capital investors in the UK.<br />

The fourth Albion Growth Report, which<br />

is based on interviews with 1,000 SMEs,<br />

looks at what creates and impedes growth,<br />

with 57 per cent of SMEs expecting to<br />

register an increase in productivity in the<br />

next 24 months compared with 33 per cent of<br />

micro businesses.<br />

In addition, finding skilled staff was<br />

a top concern for companies with more<br />

than five employees, while cash flow and<br />

red tape were the biggest concerns among<br />

microbusinesses.<br />

“As a small business owner I am finding<br />

it easier to perform with fewer staff numbers<br />

and a small shop unit,” explains a salon<br />

owner from Tullamore, Co. Offaly. “Our salon<br />

was once larger – we downsized on purpose<br />

so we could become more streamlined and<br />

efficient, as we felt all profits were going into<br />

keeping the large rents and salaries paid<br />

rather than ourselves.”<br />

The salon owner, who wished to remain<br />

anonymous, continued: “We found it easier to<br />

source a smaller premises, where rents were<br />

more negotiable.<br />

“Staffing is no longer an issue as before<br />

we had to keep everyone on a one rate policy<br />

due to the number employed, now we are<br />

more flexible than before and can offer<br />

higher salaries due to lower overheads.”<br />

Most Wanted is open<br />

for Irish entries!<br />

IF YOU’RE TOP Irish hairdressing talent then we want to know you, meet<br />

you and reward you! Enter the Most Wanted awards now, and come this<br />

September you could be on stage accepting one of the most coveted prizes<br />

in the industry.<br />

<strong>Creative</strong> <strong>HEAD</strong>’s Most Wanted awards celebrate the finest talents in<br />

hairdressing, rewarding phenomenal creativity and business innovation, as<br />

well as remarkable teamwork and exceptional customer service.<br />

Once again there are two Irish categories to enter – Exceptional Stylist<br />

sponsored by Schwarzkopf Professional, and Supreme Team sponsored by<br />

L’Oréal Professionnel.<br />

Terry McGovern, commercial director of L’Oréal Professional Products<br />

Division <strong>Ireland</strong>, said: “2016 was the first time that the Most Wanted awards had<br />

categories that were specifically for Irish salons to enter, which created such a<br />

huge buzz. It was incredible to see such a high calibre of Irish hairdressers as<br />

finalists for the Supreme Team award and the Exceptional Stylist award, so I’ve<br />

no doubt that the number of entries will grow 10-fold this year!”<br />

Martin McAllorum, head of sales for Schwarzkopf Professional in <strong>Ireland</strong>,<br />

added: “Schwarzkopf Professional is very excited to sponsor Most Wanted<br />

Exceptional Stylist for <strong>Ireland</strong> as it gives the unbelievable talent we have here<br />

a platform to showcase their talent to the industry’s wider audience. <strong>Ireland</strong><br />

consistently produces world class stylists and I look forward to seeing this<br />

proven again with this year’s competition.”<br />

Last year the inaugural Exceptional Stylist award was won by Dylan<br />

Bradshaw of Dylan Bradshaw in Dublin, while Ikon Hair Design in Cork took<br />

home the Supreme Team prize. The awards culminate in a glittering Grand<br />

Final, taking place on 4 September in London. The deadlines for entries<br />

is 15 May. For details on how to enter, turn to page 22 or visit<br />

creativeheadmag.com/mostwanted<br />

08 CREATIVE <strong>HEAD</strong> IRELAND

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