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MAJOR IFSEC 2018 ANNOUNCEMENT:<br />

IFSEC to transform into an Integrated Security event and take a new<br />

industry role addressing critical global security challenges<br />

Security has never been a more critical discussion. 2017 has been a year where organisations and governments<br />

became increasingly aware that the manner of threat which they were working to prevent has changed<br />

irrevocably. Europe fell victim to a string of unpredictable attacks; Yahoo saw their share value fall by $350<br />

billion over 48 hours after the largest security breach in history was revealed; the NHS found their physical<br />

assets left vulnerable after a ransomware attack disrupted their ambulance service; the FBI and Apple went to<br />

war on encryption and Airbnb properties were left in chaos when a smartlock update went wrong.<br />

These represented a pivotal theme, the need for all those influencing security to adapt to reflect the more<br />

complex world, and the ever-closer interweaving of physical and cyber security.<br />

The time is now for the security profession to unite their knowledge and their technologies to protect people,<br />

property and profits. To do this we must transform our expertise. We must be able to access the solutions we<br />

need. We must commit to making the world a safer place.<br />

As of 2018, it is IFSEC’s commitment to become this place for the profession to create a safer world. More than<br />

just a prominent trade show, IFSEC must foster the global security conversation, be the vessel that sets and<br />

carries the agenda and be the antenna for broadcasting the safety and security dialogue. 2018 will be the<br />

inauguration year of a transformation of IFSEC’s 40 year heritage as a physical security show into a high level<br />

security summit and integrated security event.<br />

When IFSEC was first conceived, the threats we faced were merely physical. Society has adapted and this is<br />

the year we must too.<br />

The security profession must evolve to meet modern needs. IFSEC is gladly becoming the arena for the big<br />

discussions, however difficult they may be.<br />

The security profession must discover solutions that are a driving force in protecting businesses, people and<br />

data. IFSEC will give the security industry the platform to display and discover products and services to help<br />

national, corporate and home security adapt to the changing tides of tomorrow’s challenges.<br />

The security profession must drive the agenda. IFSEC will exist for the world’s leading security experts to find<br />

a platform for provocative debate on global security and propel intercommunication forward between the<br />

installer, integrator, end user and vendor.<br />

IFSEC will become an orchestration of every aspect of how the security sector relates to our world, existing to<br />

be the conduit between the security profession and the solutions needed to achieve global safety. To pilot this<br />

in 2018, IFSEC will drive an emphasis on major keynote addresses from strategic global security leaders, in a<br />

dedicated Summit, host a multitude of high level panel debates from government and industry influencers,<br />

congregated in the striking Amphitheatre and provide the opportunity to hear from those leading the way in<br />

identifying, installing and maintaining transformational security practices between physical and IT, introducing<br />

an Integrated Security Theatre. Establishing the impartial voice of security equipment will also be key to the<br />

IFSEC 2018 proposition, rigorously holding technology up to the test in real-life Testing, across Attack Scenarios<br />

and Surveillance Situations. This will allow security innovation to be delivered to the world through IFSEC,<br />

revealing thousands of differentiated products that will filtrate from government, to the boardroom, and to every<br />

individual in the security profession.<br />

We trust that as custodians of IFSEC, which is a privilege we’re rightly proud to have, that the industry, market<br />

and every stakeholder will view this declaration of intent in a positive light. IFSEC is indeed a successful<br />

exhibition business but we’re acutely aware that it has a profound reason to exist at a more elevated level.<br />

If there is a vision of what makes a safer global landscape, it begins with the security profession. Join the<br />

beginning of this journey with IFSEC 2018 to design a more secure world and help security thrive over threat.<br />

Gerry Dunphy, Brand Director - IFSEC<br />

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