Draft27-12
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
MAJOR IFSEC 2018 ANNOUNCEMENT:<br />
IFSEC to transform into an Integrated Security event and take a new<br />
industry role addressing critical global security challenges<br />
Security has never been a more critical discussion. 2017 has been a year where organisations and governments<br />
became increasingly aware that the manner of threat which they were working to prevent has changed<br />
irrevocably. Europe fell victim to a string of unpredictable attacks; Yahoo saw their share value fall by $350<br />
billion over 48 hours after the largest security breach in history was revealed; the NHS found their physical<br />
assets left vulnerable after a ransomware attack disrupted their ambulance service; the FBI and Apple went to<br />
war on encryption and Airbnb properties were left in chaos when a smartlock update went wrong.<br />
These represented a pivotal theme, the need for all those influencing security to adapt to reflect the more<br />
complex world, and the ever-closer interweaving of physical and cyber security.<br />
The time is now for the security profession to unite their knowledge and their technologies to protect people,<br />
property and profits. To do this we must transform our expertise. We must be able to access the solutions we<br />
need. We must commit to making the world a safer place.<br />
As of 2018, it is IFSEC’s commitment to become this place for the profession to create a safer world. More than<br />
just a prominent trade show, IFSEC must foster the global security conversation, be the vessel that sets and<br />
carries the agenda and be the antenna for broadcasting the safety and security dialogue. 2018 will be the<br />
inauguration year of a transformation of IFSEC’s 40 year heritage as a physical security show into a high level<br />
security summit and integrated security event.<br />
When IFSEC was first conceived, the threats we faced were merely physical. Society has adapted and this is<br />
the year we must too.<br />
The security profession must evolve to meet modern needs. IFSEC is gladly becoming the arena for the big<br />
discussions, however difficult they may be.<br />
The security profession must discover solutions that are a driving force in protecting businesses, people and<br />
data. IFSEC will give the security industry the platform to display and discover products and services to help<br />
national, corporate and home security adapt to the changing tides of tomorrow’s challenges.<br />
The security profession must drive the agenda. IFSEC will exist for the world’s leading security experts to find<br />
a platform for provocative debate on global security and propel intercommunication forward between the<br />
installer, integrator, end user and vendor.<br />
IFSEC will become an orchestration of every aspect of how the security sector relates to our world, existing to<br />
be the conduit between the security profession and the solutions needed to achieve global safety. To pilot this<br />
in 2018, IFSEC will drive an emphasis on major keynote addresses from strategic global security leaders, in a<br />
dedicated Summit, host a multitude of high level panel debates from government and industry influencers,<br />
congregated in the striking Amphitheatre and provide the opportunity to hear from those leading the way in<br />
identifying, installing and maintaining transformational security practices between physical and IT, introducing<br />
an Integrated Security Theatre. Establishing the impartial voice of security equipment will also be key to the<br />
IFSEC 2018 proposition, rigorously holding technology up to the test in real-life Testing, across Attack Scenarios<br />
and Surveillance Situations. This will allow security innovation to be delivered to the world through IFSEC,<br />
revealing thousands of differentiated products that will filtrate from government, to the boardroom, and to every<br />
individual in the security profession.<br />
We trust that as custodians of IFSEC, which is a privilege we’re rightly proud to have, that the industry, market<br />
and every stakeholder will view this declaration of intent in a positive light. IFSEC is indeed a successful<br />
exhibition business but we’re acutely aware that it has a profound reason to exist at a more elevated level.<br />
If there is a vision of what makes a safer global landscape, it begins with the security profession. Join the<br />
beginning of this journey with IFSEC 2018 to design a more secure world and help security thrive over threat.<br />
Gerry Dunphy, Brand Director - IFSEC<br />
A4 Template.indd 1 15/11/2017 11:04