The Art World and the World Wide Web

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there must be a catch; there must be something wrong with it. But think about the evolution that has taken place with Web-based applications. You use this type of software anytime you take part in online banking or managing your credit card online. Consider the evolution of email, which for a long time was landlocked, tied down to whichever computer the emails were delivered to. If you wanted to check your email, or get to your old email, you had to have access to that particular computer. But with webmail—meaning sites like Gmail and Hotmail—inboxes can be accessed and checked online from any computer, anywhere, with Internet access. Important documents or emails that were buried in an inbox on your home computer can now be easily accessed if they are in a Gmail inbox. It’s not as if the current boxed programs on the market don’t do the right job for galleries. To say that these programs have already helped streamline gallery operations and reduce redundant work would be putting it mildly. But they require a lot of investment, both financially and personally. These applications tend to be very expensive, with prices for the best programs running into the thousands of dollars. On top of that, they might require the purchase of additional software. Some of them are not compatible with both Macintosh and Windows operating systems. Setting these programs up can be time-consuming, and typically they must be customized for the gallery installing them. And since this is a specialized and relatively small market, getting the users up to speed must be done without the benefit of third-party help; there are no “Art Gallery Management Software for Dummies” books out there. 120
When done right, Web-based gallery management can save a lot of time and prevent a lot of frustration for gallerists who don’t feel comfortable studying manuals or taking classes in order to perform routine functions. Web-based management is a broader, easier way to approach gallery operations, and it is a concept that is likely to spread quickly. After all, who doesn’t like making things easier on themselves? 121
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THE ART WORLD AND THE WORLD WIDE WE
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the Art World and the World Wide We
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CONTENTS 7 Introduction 11 The Art
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Our text on Mobile Responsive Desig
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The Art World and the World Wide We
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the gallery’s website. Design and
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as easy as possible. Some galleries
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4Start Prepare images 1 hour ‘ Ad
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who is designing art gallery websit
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2008 2010 2011 2014 Death of Flash
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www.davidrisleygallery.com
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obust website on a leaner budget, v
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Top Tools for Gallery Websites Webs
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top trends Continuous scrolling all
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showing art. The back space is the
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Surprisingly, these social-network
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36
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get answers at a speed I could only
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www.lauriesimmons.net
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Do you think of your site as a work
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the ones they’re working with in
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Google for Galleries Search Engine
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Searching by Artist Name Where does
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Use Paid Advertising: Target your a
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yes, we want our website to be hone
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years ago. And art fairs are so int
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It really depends on the work. With
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www.twopalms.us on the iPad
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www.faggionato.com on the iPhone
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MULTI-DEVICE WORLD A website needs
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touch interface and the ability to
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design has the ability to adjust ac
Page 72 and 73: In essence, a phone app, which invo
Page 75 and 76: Howard Shaw As Hammer Galleries’
Page 77 and 78: This is an interesting question tha
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Page 81 and 82: websites had a certain look, often
Page 83 and 84: we developed, prior to working with
Page 85 and 86: www.hammergalleries.com on the iPho
Page 87 and 88: that are back in the gallery, we ca
Page 89 and 90: that sometimes a client will insist
Page 91: Hammer Galleries rose to prominence
Page 94 and 95: of our favorite options for video u
Page 96 and 97: In an incredibly short amount of ti
Page 98: from scripting and shooting to post
Page 102 and 103: me understand what I really wanted
Page 104 and 105: Above: Two sample spreads from Reme
Page 106 and 107: Did you start to think of photograp
Page 108 and 109: that’s high-res enough to give yo
Page 110 and 111: Fair Art A Story by A.M. Homes Cind
Page 112 and 113: “Who is that bald man in the whee
Page 114 and 115: “When I go to someone’s house
Page 116 and 117: “Speaking of animal behavior—ar
Page 119 and 120: Web-Based Gallery Management While
Page 121: accessed entirely through a Web bro
Page 126 and 127: that was easier to use, something t
Page 128 and 129: it a step further in terms of ease
Page 130 and 131: New galleryManager iPad app
Page 132 and 133: Knowing how the galleryManager soft
Page 134 and 135: ight in from your iPad or computer
Page 136 and 137: have to stay in sync with how the g
Page 139 and 140: four Case Studies 137
Page 141 and 142: Our design for the recently launche
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Page 145 and 146: as you are scrolling through the si
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Page 149 and 150: Included on the page as you scroll
Page 151 and 152: top trends With the flood of web fo
Page 153 and 154: the website reflects that. Rich in
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Page 157 and 158: website page. The artist is free to
Page 159 and 160: Like all exhibit-E websites, the si
Page 161 and 162: They wanted a state-of-the-art webs
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Page 165 and 166: Matthew Marks; there are links here
Page 167 and 168: Artworks are organized by period. T
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Page 171: This ability to drill down to anoth
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www.jamescohan.com
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www.mnuchingallery.com
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www.faggionato.com
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www.andrearosengallery.com
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www.paulkasmingallery.com
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www.twopalms.us
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www.bronxmuseum.org
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www.miandn.com
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www.101exhibit.com
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www.kerlin.ie
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www.mapplethorpe.org
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www.taymourgrahne.com
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www.danzigergallery.com
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www.rayjohnsonestate.com
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www.moellerfineart.com
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www.skny.com
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Glossary Adaptive Design Adapts con
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DNS (Domain Name Service or Domain
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Keywords Words that are used to sum
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Screen Resolution The width and hei
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Michael Gwertzman is a freelance wr
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