The Art World and the World Wide Web

software that galleries currently use are application-based, and they
can be limiting in terms of what you are able to do with them. On
top of that, just getting to learn how to use them can take up a
lot of time. You have to read manuals. You can even take classes
and get instruction if you’d like. And we just felt that there wasn’t
a need for all that complexity—to have such a steep learning
curve in order to manage the administrative needs of a gallery.
I know people sometimes look at something and see that it’s very
complicated and difficult to learn and think, “Oh, well, this must
be something very powerful and special.” Do you think galleries
will bring that prejudice to what you guys are proposing here?
No. This goes to the core of what we are trying to do as a
company, which is get rid of all the complexities and make it
so it’s really accessible technology, so you can use it without
having any kind of training, without having to read through
a manual. It’s an SaaS model which by nature is meant to be
self-explanatory, and it has all the advantages of on-demand
software—ease of use, easy access, free upgrades, and it’s always
in sync across all devices. It just makes sense. We’ve been able
to do that very well with our websites, and now we’re doing the
same thing with galleryManager. So the hope is that people are
not daunted by it, so that they look at it and say, ‘Oh, this is
easy,’ and just jump right in.
I know people get nervous about transferring data and migrating
things. Have you thought about that? Will you be able to manage
that process with galleryManager?
We are export experts. If a gallery has an existing system, we
can transfer the data.
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