The Art World and the World Wide Web
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
as easy as possible. Some galleries choose to work with <strong>Web</strong><br />
design companies that can automate <strong>the</strong>ir gallery website for<br />
in-house maintenance, placing <strong>the</strong> gallery website on equal<br />
footing with o<strong>the</strong>r everyday gallery administration tools. By<br />
simplifying <strong>the</strong> process <strong>and</strong> working with a <strong>Web</strong> designer<br />
that offers an automated solution, <strong>the</strong> gallery can bring those<br />
tasks in-house. A gallery’s staff already uses computer software<br />
as part of its daily routines—Microsoft Word <strong>and</strong> Excel,<br />
Adobe Photoshop <strong>and</strong> <strong>the</strong> gallery inventory database, (i.e.,<br />
galleryManager by exhibit-E, <strong>Art</strong>Base or <strong>Art</strong>Systems). <strong>The</strong>re’s<br />
no reason that, with <strong>the</strong> right administrative package, updating<br />
a website shouldn’t be included as one of those tasks.<br />
<strong>the</strong> st<strong>and</strong>ard syntax of gallery websites<br />
While <strong>the</strong>re is no set format that a gallery website should follow,<br />
<strong>the</strong>re is a remarkable consistency between sites regarding<br />
<strong>the</strong>ir content. A common syntax of content, in terms of what<br />
content is presented, appears to have developed among almost<br />
every gallery website. This is not due to collusion among <strong>Web</strong><br />
designers <strong>and</strong> galleries. Ra<strong>the</strong>r, this similarity reflects a common<br />
purpose—galleries need certain content online, <strong>and</strong> over time,<br />
a design <strong>and</strong> navigation logic has emerged. This is a positive,<br />
informal development that facilitates ease of use.<br />
Typically, sites are broken down into an arrangement of<br />
<strong>the</strong> following content:<br />
Exhibitions: A list of upcoming, current, or past exhibitions<br />
at <strong>the</strong> gallery. Exhibition information usually includes<br />
links to <strong>the</strong> press release, images, publications, biography,<br />
<strong>and</strong> artist’s page.<br />
15