The Art World and the World Wide Web
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who is designing art gallery websites ?<br />
When <strong>the</strong> Internet exploded into <strong>the</strong> global consciousness<br />
around 1996, galleries, like many companies, looked to individual<br />
designers (some still in college) to design <strong>the</strong>ir websites. But<br />
<strong>the</strong>re was a lot of confusion, <strong>and</strong> <strong>the</strong> galleries were unable to<br />
update <strong>the</strong> sites <strong>the</strong>mselves. <strong>The</strong>y had difficulty getting <strong>the</strong><br />
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Create beautiful content <strong>and</strong> manage it beautifully.<br />
Avoid gimmicks.<br />
<strong>The</strong> technology should never distract.<br />
Don’t add features or functionality that you can’t<br />
support with content.<br />
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individual website designers to make <strong>the</strong> updates <strong>and</strong> revisions<br />
necessary to keep <strong>the</strong> site current. <strong>The</strong>se early clunkers<br />
quickly fossilized.<br />
By 1998, out of frustration, galleries sought out all-in-one<br />
<strong>Web</strong> design firms, some hiring expensive agencies with no<br />
experience working with art galleries. With no firm out <strong>the</strong>re<br />
specializing in <strong>the</strong> art world, galleries settled for overly technical,<br />
bulky websites or over-simplified HTML sites that looked<br />
more like financial-services sites than art world sites.
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