The Art World and the World Wide Web
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from scripting <strong>and</strong> shooting to post-production. Expertise<br />
<strong>and</strong> experience are required, skills that might not necessarily<br />
be found in-house at a gallery. But any gallery that can add this<br />
type of content to <strong>the</strong>ir website will earn immediate dividends<br />
in terms of increased visibility, exposure, <strong>and</strong> buzz. After all,<br />
high-quality video has <strong>the</strong> potential to capture a viewer’s attention<br />
far beyond that of flat images <strong>and</strong> text.<br />
<strong>The</strong> explosive growth in popularity of YouTube, Vimeo,<br />
<strong>and</strong> o<strong>the</strong>r sites has made <strong>Web</strong> video virtually ubiquitous. Now<br />
is <strong>the</strong> time for galleries to decide what role video will play in<br />
<strong>the</strong>ir websites.<br />
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