The Art World and the World Wide Web
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Case Study<br />
speronewestwater.com<br />
When it opened its iconic new gallery at 257 Bowery in 2010,<br />
Sperone Westwater staked its claim at <strong>the</strong> vanguard of galleries<br />
leading <strong>the</strong> Bowery’s renaissance. Designed by Pritzker- prizewinning<br />
Norman Foster + Partners, <strong>the</strong> sleek, translucent tower,<br />
while only 25 feet wide, provides great flexibility in exhibition<br />
space: <strong>the</strong> main gallery is located on <strong>the</strong> second- floor, doubleheight<br />
mezzanine, ideal for large sculptures <strong>and</strong> paintings; an<br />
intimate movable gallery is located in a 12-by-24-foot elevator,<br />
its bright-red exterior cabin visible from <strong>the</strong> street; <strong>and</strong> private<br />
galleries are on <strong>the</strong> upper floors. Skylights, windows, <strong>and</strong> glass<br />
doors provide abundant natural light, <strong>and</strong> award-winning use<br />
of custom gallery lighting completes <strong>the</strong> picture.<br />
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